Responsibilities

• Create and implement the channel strategies for PGA TOUR 2K social accounts, engaging with our communities while highlighting critical business priorities.
• Cultivate cross-functional relationships across Creative, Partnerships, and Customer Service to obtain critical messages and assets for our publishing calendar.
• Collaborate with Product teams to promote in-game events and features on our channels in social-native formats.
• Engrain yourself in our game and within the communities that play it, serving as the conduit between players and our development studio.
• Ideate and create content with a strong personality, using creative approaches to format, structure, and present concepts.
• Be experimental with content, take smart risks with what you create, be ambitious and original while staying within the guardrails of our brands and IP/Licensed partners. Scale one-off hits into repeatables series for our brand.
• Utilize social listening and analytics tools to report on performance and inform new opportunities.
• Stay on top of trends and timely events to seize on reactive opportunities for our community.
• In partnership with Creative teams, review, edit and approve preliminary and final treatments, selects, or graphics for social channels.
• Maintain our social content calendar.

Requirements

• 3-5 years of experience at a gaming, sports, consumer technology, or media platform driving social media and community marketing.
• Extensive knowledge or interest in sports verticals, ideally golf.
• Passion for finding and telling unique stories about online communities
• Deep understanding of social media performance, listening, intelligence, and reporting.
• Familiarity with PC & console gaming marketing (PlayStation, Xbox. Steam) a plus.
• Basic proficiency using image and video editing software.