Senior Manager, Lifecycle Marketing (Temporary)

New York City, NY (Hybrid)

$71/hr – $87/hrSenior Level7+ years expTemporary

Posted 2 weeks ago

Job Summary

Own the end-to-end lifecycle marketing strategy for Games, steering multi-channel campaigns, data-driven optimization, and cross-functional collaboration to boost activation, engagement and retention.

Own the lifecycle strategy, planning and cross-channel execution across email, push, and other channels to improve activation, engagement, retention and reactivation.
Partner with product, analytics and channel owners to align launches and optimize always-on programs while protecting player experience.

Job Description

Responsibilities

Lifecycle Strategy and Planning
- Define the lifecycle marketing strategy for Games, including goals for activation, engagement, retention and reactivation.
- Map player journeys and identify key moments where lifecycle programs can deepen engagement and reduce churn.
- Partner with product and product marketing to ensure lifecycle programs align with feature launches, game updates and the broader Games roadmap.
Channel Execution and Optimization
- Lead the planning and execution of lifecycle campaigns and automations across email, push, display and other channels, from brief through launch, in partnership with channel owners.
- Work with channel owners to build, test and optimize always-on programs (onboarding flows, engagement nudges, winback journeys) that drive meaningful changes in player behavior.
Data, Measurement and Insights
- Own key lifecycle metrics for Games, including retention, reactivation, engagement and churn, and build reporting that gives the team a clear view of performance.
- Partner with analytics and data science teams to use segmentation, cohort analysis and predictive signals to inform targeting and personalization of lifecycle programs.

Requirements

7+ years of experience in lifecycle marketing, CRM, retention marketing or related fields, with a track record of driving measurable improvements in engagement and retention.
Experience owning cross-channel lifecycle programs (email, push, and at least one additional channel such as display or in-app messaging) for consumer products or subscription services.
Strong analytical skills and comfort working with data to build hypotheses, design tests and interpret results.
Operate in cross-functional environments and collaborating with product, analytics, media partners and creative teams.

Preferred

Experience with cohort and funnel analysis.
Interest in The New York Times and New York Times Games; prior experience with digital subscription, content, or mobile app products.
Demonstrated ability to operate both autonomously and collaboratively, with curiosity about identifying and forging new opportunities.

The New York Times

4.1 Glassdoor

The New York Times is powered by the idea that independent, deeply reported journalism fuels a healthy and engaged society. Our reporters, columnists, editors, engineers, designers, data analysts, developers and marketers breathe life into the most important topics of our time and tell stories that might otherwise go untold. Whether bringing new truths to light with our reporting, building innovative products that deliver a best-in-class digital experience, or analyzing data to understand how we can best serve our readers, our people power the world’s top destination for journalism. Working at The Times means envisioning and developing the future of journalism. Bring your passion, perspective and experience and join us as we seek the truth and help people understand the world. Check out our career opportunities (nytco.com/careers) and follow our page to connect with Times employees, journalists and readers.

Founded in 1851

New York, NY, US

10K employees (4,734 in marketing)

www.nytco.com/careers

73% recommend to a friend

88% CEO approval