Nestle Operational Services Worldwide SA

Senior Manager, Integrated Media & Search

New Jersey, USA (Hybrid)

$155K/yr – $212K/yrSenior Level10+ years expFull time

Posted 4 weeks ago

Job Summary

Own the full paid media function across strategy, activation, and optimization for HCP and consumer audiences, connecting with CRM and digital channels to drive measurable growth.

Lead full-funnel paid media strategy across multiple channels
Own planning, budgeting, forecasting, and optimization across the brand portfolio
Develop cross-functional HCP and consumer audience strategies and partnerships

Job Description

Responsibilities

Paid media Strategy & Execution
- Lead full-funnel paid media strategy across paid search, paid social, programmatic, display, CTV/video, audio, native, retail media, and HCP endemic platforms
- Develop differentiated media, audience, channel, and investment strategies for HCP (Health Care Professional) and consumer audiences based on business objectives and customer journeys
- Own annual planning, campaign activation, budget allocation, forecasting, agency performance, and in-flight optimization across the brand portfolio
- Connect paid media with CRM, social, influencer, eCommerce, Amazon, websites, sales enablement, launches, and event-based amplification
SEO, AIO/GEO & Digital Discovery
- Lead enterprise SEO across technical, on-page, off-page, content, local, and platform optimization for professional and consumer digital experiences
- Build the AI search and discovery roadmap, including AIO/GEO (AI Optimization & Generative Enging Optimization) strategy, structured data, schema, entity authority, answer-ready content, citation visibility, and LLM (Large Language Model) monitoring
- Partner with Content, Medical, Brand, Digital Product, IT, and agencies to improve crawlability, relevance, authority, accuracy, compliance, and discoverability
Measurement, Optimization & Leadership

Requirements

10+ years of progressive paid media, performance marketing, SEO, digital acquisition, or integrated marketing experience across complex brands or portfolios
Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field; advanced degree a plus
Demonstrated success leading paid media and search strategies for both HCP and consumer audiences
Direct experience with HCP audience strategy, professional media platforms, lead generation, compliance, and downstream conversion measurement
Experience leading teams and managing agencies, large budgets, contracts, forecasting, and cross-functional programs
Proven ability to translate data and market signals into investment decisions, optimization strategies, and measurable growth
Expertise across paid search, paid social, programmatic, CTV/video, retail media, and HCP digital channels
Deep knowledge of technical SEO, content optimization, structured data, schema, local search, and web analytics
Experience with AIO/GEO, AI search monitoring, LLM visibility, entity authority, and answer-engine optimization
Proficiency with platforms such as Google Ads, Microsoft Ads, Meta, LinkedIn, DSPs, GA4, Search Console, and enterprise SEO tools

Benefits

Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits.
Incentives and/or benefit packages may vary depending on the position.
Learn more at https://www.nestlejobs.com/nestle-in-the-us-benefits

Salaries

Posted range

$155K/yr – $212K/yr

Taken straight from the job posting.

Integrated Marketing median pay in the United States

$124K/yr

Most pay falls between $95K and $172K. Based on 524 salaries.

See all Integrated Marketing salaries See more Integrated Marketing jobs

See all Nestle Operational Services Worldwide SA salaries

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