Senior Manager Integrated Marketing

Responsibilities

• Develop and execute integrated marketing strategies across multiple touchpoints that drive acquisition and retention, eye exam bookings, and traffic.
• Serve as the brand lead across internal teams and Centers of Excellence (COEs), driving marketing strategy, aligning stakeholders, and ensuring initiatives are executed in line with For Eyes’ brand priorities and business objectives.
• CRM and customer lifecycle marketing strategy across email, SMS, direct mail, and other channels to strengthen customer engagement, increase repeat visits, and support promotional and product launch campaigns.
• Oversee digital performance marketing strategy across paid search, paid social, and other digital channels, ensuring optimized campaigns and investments to achieve business objectives.
• Collaborate with Eye Care teams to develop marketing programs that support patient acquisition, appointment conversion, and retention.
• Lead customer engagement and reputation management initiatives, leveraging customer feedback, NPS, and online reviews to identify opportunities to enhance the customer experience.
• Oversee organic social media strategy and content planning to strengthen brand awareness, engagement, and alignment with broader marketing initiatives.
• Support marketing performance tracking and reporting, using key metrics and insights to inform campaign optimization and business decisions.

Requirements

• Bachelor’s Degree or equivalent experience in Marketing or Advertising field
• 8+ years of experience where the desired knowledge and skills have been developed and demonstrated
• Passion for consumer-centric marketing and desire to transform the optical category
• In-depth marketing knowledge, including initiative development, creative and marketing communications development and in-market execution
• Strong interpersonal skills; ability to collaborate with a variety of team members and levels in a matrix organization
• Strong verbal and written communication skills; experience gaining alignment to ideas at all levels
• Strong analytic skills with experience in developing marketing plans by integrating consumer research and a variety of data types and sources
• Strong project management and prioritization skills with a clear focus on results in a fast-paced dynamic environment
• Ability to travel 10% of the time

Benefits

• health care, retirement savings, paid time off/vacation, and various employee discounts.