Senior Manager, Integrated Consumer Marketing

Responsibilities

• Lead integrated marketing programs that build awareness, create cultural relevance, and accelerate the adoption of agentic shopping across the U.S.
• Partner with Creative, Social & Content, Consumer PR, Partner Marketing, Consumer Insights, Growth, Product Marketing, Strategy & Operations, and external agencies to bring Glance to life through integrated campaigns, creator programs, strategic partnerships, earned storytelling, cultural moments, and immersive consumer experiences.
• Translate breakthrough AI into intuitive consumer experiences, compelling stories, and cultural moments that people genuinely want to be part of.
• Own the U.S. consumer marketing calendar, aligning product launches, cultural moments, creator programs, partnerships, and campaigns into one integrated roadmap.
• Create marketing that people want to participate in, not simply campaigns they see, across fashion, sports, entertainment, retail, creators, technology, and emerging cultural moments.
• Grow creator programs, engaged consumer communities, and earned-first narratives that establish Glance as a new way to shop.
• Partner with the Global Consumer Marketing team to localize and bring integrated consumer campaigns to life across paid, earned, owned, creator, experiential, social, and partner channels.
• Develop immersive consumer experiences that make agentic shopping tangible, intuitive, and desirable.
• Ensure every consumer touchpoint delivers a seamless, premium Glance brand experience.
• Partner with the Partner Marketing team to develop co-marketing programs with OEMs, carriers, retailers, fashion brands, creators, and strategic partners.

Requirements

• 7–10 years of experience in consumer brand marketing, integrated marketing, or consumer marketing within a high-growth consumer technology, retail, lifestyle, entertainment, or media company.
• Proven experience leading integrated consumer marketing campaigns across paid, owned, earned, creator, experiential, partnership, retail, and social channels.
• Strong understanding of U.S. consumer behavior, culture, creators, and emerging trends.
• A deep curiosity for emerging technologies, with a proven ability to translate breakthrough innovation into intuitive, compelling consumer experiences.
• Experience building creator programs, strategic partnerships, experiential activations, and earned-first marketing initiatives.
• Demonstrated ability to influence cross-functional teams and stakeholders without direct authority.
• Strong strategic thinking paired with exceptional execution and operational excellence.
• Experience managing agencies, budgets, and multiple workstreams simultaneously.
• Outstanding communication, storytelling, and presentation skills.
• Comfortable operating in a fast-paced, entrepreneurial environment with a high degree of ambiguity and a bias for action.

Benefits

• - Competitive salary and RSU grant (where applicable)
• - High-quality medical, dental, and vision insurance (including company-matched HSA)
• - 401(k) company match
• - Generous combination of vacation time, sick days, special occasion time, and company-wide holidays
• - Substantial maternity and paternity leave benefits and a compassionate work environment
• - Flexible working hours to suit everyone
• - Wellness stipend for a healthier you!
• - Free lunch provided in our offices daily
• - Pet-friendly work environment and robust pet insurance policy - because we love our animals!
• - Employee Assistance Program (EAP)