Senior Manager, Growth Marketing

Responsibilities

• We’re looking for a Senior Manager, Growth Marketing to drive profitable customer acquisition and repeat purchase for HydroPeptide’s digital business. You’ll own acquisition strategy and budget across paid media, influencer, creator and affiliate, along with email and SMS strategy and calendar. You’ll be accountable for growing the customer base at a CAC the business can sustain.
• This is a hands-on senior role for a test-and-learn operator who can balance strategy, execution, and team leadership. You’ll oversee the Performance Marketing & Analytics Manager, manage paid media agency partners and freelancers, and work closely with Creative, Brand, the DTC Sites + Marketplaces Sr Manager, and Finance to turn first purchases into long-term customers.
• Acquisition Strategy & Paid Media
• - Own the paid acquisition strategy, channel mix and budget across paid media, influencer, creator and affiliate
• - Set paid media strategy and guardrails across Meta, Google, TikTok and emerging channels; the Manager and agency run day-to-day optimization and pacing
• - Set CAC and ROAS guardrails by channel, product and offer, tied to margin and average order value
• - Balance prospecting and retargeting to grow new customers without over-spending on people who would buy anyway
• - Own the acquisition budget forecast and monthly reconciliation with Finance
• - Set attribution rules across paid, affiliate and influencer, including code vs. link priority and coupon-site policy, so partners aren’t credited twice
• - Ensure conversion tracking stays healthy (pixels, Conversions API, server-side tagging) with the Performance Marketing & Analytics Manager and the DTC Sites + Marketplaces Senior Manager

Requirements

• 7+ years in growth or performance marketing, including 3+ years owning a seven-figure paid media budget
• Strong working knowledge of Meta Ads Manager and Google Ads, plus TikTok or other emerging platforms, with a track record of directing agencies
• Experience with affiliate, creator or partnership programs
• Experience leading email and SMS strategy and calendars (Klaviyo preferred)
• Track record of scaling DTC customer acquisition profitably
• Strong grasp of CAC, ROAS, LTV, contribution margin and attribution
• Experience managing agencies and building testing programs
• Comfortable in spreadsheets and dashboards, and clear in explaining results

Preferred

• Experience in beauty, skincare or other prestige consumer categories
• Experience with professional, esthetician or ambassador programs
• Familiarity with Shopify, GA4 and Amazon Attribution
• Experience with SMS platforms such as Attentive or Postscript
• Experience with incrementality testing or marketing mix modeling