Senior Growth Intelligence Analyst

Responsibilities

• Define customer state, eligibility, readiness, and progression criteria that determine where customers enter and move through the marketing funnel.
• Translate customer attributes, intent signals, and commercial priorities into prioritization logic, next-best-action sequencing, and acceptance criteria for audience recommendations.
• Partner with Growth Strategy Leads to specify the audience, nurture, next-best-action approach, channel, and sales handoff requirements associated with each recommendation.
• Work with Intelligence, Decisioning, and Targeting teams to validate that models and business rules reflect growth needs and produce actionable outputs.
• Coordinate with the GTM Tech Lead to sequence requirements, manage dependencies, and operationalize decision logic through scalable workflows.
• Partner with GTM Tech Lead to establish the traceability needed to connect prioritized recommendations and audiences with downstream nurture strategies, activation motions, and commercial outcomes.
• Monitor recommendation quality and activation performance to identify gaps in signal coverage, eligibility, classification, routing, or execution.
• Lead the cross-functional feedback loop that converts test results, insights, and stakeholder feedback into improvement plans that optimize the model, workflows, and future capabilities.

Requirements

• Bachelor’s degree and 6+ years of experience in growth strategy, GTM, marketing analytics, or a related function.
• Strong understanding of customer segmentation, funnel progression, next-best-action concepts, and decisioning logic.
• Experience translating customer, behavioral, engagement, or commercial insights into actionable decision frameworks and business requirements.
• Experience coordinating complex initiatives across Growth Strategy, Marketing, Sales, Product, Data, and/or technology teams.
• Strong commercial and analytical judgment, including assessing signal quality, recommendation relevance, prioritization, and downstream outcomes.
• Demonstrated ability to lead initiatives without direct authority.
• Strong written, verbal, and executive communication skills, with the ability to translate between business and technical stakeholders.

Preferred

• 8+ years of experience in growth strategy, GTM, decisioning, analytics, customer journey strategy, or commercial strategy.
• MBA or another relevant advanced degree.
• Experience with next-best-action logic, recommendation systems, decisioning frameworks, personalization models, or relevant AI platforms.
• Experience in telecommunications, SaaS, cloud, or enterprise technology.
• Familiarity with CRM, customer data, marketing automation, or Martech platforms.

Benefits

• Lumen offers a comprehensive package featuring a broad range of Health, Life, Voluntary Lifestyle benefits and other perks that enhance your physical, mental, emotional and financial wellbeing.
• We're able to answer any additional questions you may have about our bonus structure (short-term incentives, long-term incentives and/or sales compensation) as you move through the selection process.
• Learn more about Lumen's Benefits
• Bonus Structure