Director of Growth Marketing

Responsibilities

• This is not a maintenance-oriented marketing role. We seek an entrepreneurial growth leader who identifies opportunities proactively, challenges assumptions, connects channels and teams, and builds repeatable systems for profitable growth.
• You'll report to the CEO, oversee the team managing paid acquisition, retention, and content creation, and work closely with the founder, who retains overarching brand vision and personality.
• Build a predictable, scalable, profitable growth engine; lead marketing strategy and execution; strengthen customer retention and brand consistency; and create a high-performing organization that does not depend on the founder to generate every initiative.
• Growth Strategy & Revenue Acceleration: Own a 12-month growth strategy and translate it into quarterly, monthly, and weekly priorities.
• Improve acquisition, conversion, average order value, repeat purchases, lifetime value, and contribution profit.
• Prioritize growth experiments by financial impact, resources, and operational feasibility.
• Partner with product and operations teams to align demand generation with production capacity.
• Paid Media & Customer Acquisition: Set paid acquisition strategy and oversee the media buyer and external partners; do not personally operate every campaign.
• Challenge creative testing, channel mix, targeting, budgets, attribution, and incrementality.
• Brand Strategy, Content & Consistency: Turn the founder's brand vision into documented positioning, messaging, voice, and creative standards; Oversee content creation — ad creative, UGC, creators, and social — that fuels paid and organic growth; Align ads, website, email, SMS, social, affiliate content, packaging, product launches, and customer service messaging.

Requirements

• Senior growth or marketing leadership in DTC, e-commerce, or consumer brands.
• Meaningful personal contribution to scaling a business, ideally from $10–20 million toward $50 million or more.
• Experience leading teams and agencies, recruiting talent, and building repeatable operating processes.
• Strong brand judgment and financial fluency in CAC, LTV, contribution margin, and attribution.

Preferred

• Founder-led consumer brand; gifting, personalized products, home, lifestyle, or related categories.
• Shopify and modern e-commerce technology.
• TikTok Shop, social commerce, affiliates, influencers, and product launches.
• An existing VP title is not required. Exceptional Heads or Directors of Growth who were instrumental in scaling a business are encouraged to apply.