B2B Growth Marketing Lead

New York City, NY (On-site)

$140K/yr – $170K/yrMid Level4+ years expFull time

Posted 11 hrs ago

Job Summary

Own the growth marketing strategy from ICP to handoff, driving demand, conversion, and cross-functional alignment across Marketing and Sales.

Define ICP and lead criteria
Drive demand via paid, SEO, content, events
Measure pipeline and reallocate investments

Job Description

Responsibilities

Define the ideal customer profile, qualified lead criteria, lead scoring, and sales handoff process.
Generate demand through paid marketing, SEO, content, events, and outbound support.
Improve conversion and nurture through landing pages, email sequences, and retargeting.
Align with sales on shared definitions, handoff service levels, lead quality feedback, and useful collateral.
Measure pipeline and cost per lead by channel, then reallocate investment toward the channels that drive closed business.

Requirements

Four to eight years of B2B growth marketing experience, including ownership of a 0-to-1 growth build at an early-stage company or for a new market segment.
Experience launching new products or initiatives and working across the full funnel, including SEO, paid search, landing pages, email, webinars, and lead scoring.
Familiarity with paid search, paid social, SEO, email automation, landing page builders, web analytics, and CRM tools.
Experience or established relationships in the education market.
Work history showing more than one year in all but at most one recent role.
Authorized to work in the United States without visa sponsorship.

Salaries

Posted range

$140K/yr – $170K/yr

Taken straight from the job posting.

The middle of this range ($155K) is 24% above the median base salary for Growth Marketing Lead roles in the United States ($125K).

Growth Marketing Lead median pay in the United States

$125K/yr

Most pay falls between $89K and $160K. Based on 42 salaries.

See all Growth Marketing Lead salaries See more Growth Marketing Lead jobs

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