Senior Manager, Growth Channel Marketing

Responsibilities

• Growth Strategy and Channel Go-to-Market
• Own the global growth channel marketing strategy and integrated plan, connecting business priorities to partner and customer growth opportunities.
• Develop scalable to-partner and through-partner programmes that support partner acquisition, enablement, activation and demand generation.
• Translate complex business group strategies into clear channel propositions, campaign frameworks, content and activation guidance.
• Balance global consistency with geography and market relevance, using feedback and performance insight to improve adoption and impact.
• Identify emerging market, partner and technology trends and convert them into innovative growth opportunities.
• Cross-Business Leadership and Collaboration
• Act as a trusted ambassador for Global Channel Marketing & Enablement, building strong relationships across business groups, geo channel marketing, geo channel teams and global channel alliance team.
• Create connections across teams by establishing shared priorities, clear decision-making and disciplined ways of working.
• Influence senior stakeholders through concise, audience-led communication, strong storytelling and evidence-based recommendations.

Requirements

• Bachelor’s Degree in Marketing or related field.
• 10+ years of B2B Channel Marketing Experience.
• Demonstrated success shaping and executing global or multi-market channel go-to-market strategies and programs.

Preferred

• 10+ years of B2B channel marketing experience in the commercial electronic or technology industry, experience as a technology vendor, reseller, distributor or channel partner a plus.
• 8+ years of Experience managing cross-functional teams and working in a global organization.
• 5+ years as a leader, including formal manager experience.
• Exceptional written and verbal communication skillset.
• Ability to simplify complexity to build compelling narratives and influence.
• Strong ability to communicate Partner Experiences/Journies: to-partner and through-partner marketing, demand generation, enablement and activation.
• Strong partnership and collaboration skills with experience recognizing the work of others.
• Strong judgement, organization and prioritization skills with the ability to manage multiple strategic workstreams.
• Practical work experience and practical approach to AI-enabled marketing.
• Owns a clear perspective on how AI can improve insight, creativity, personalization and productivity.