Senior Manager, Global Ads GTM Strategy & Operations

Responsibilities

• Own the global product adoption goaling methodology and performance management framework across the Ads product portfolio; partner with cross-functional teams to set measurable goals, report on performance, and drive actions that improve adoption and business outcomes.
• Drive the execution, governance, and continuous improvement of established GTM processes—including roadmap visibility, launch planning, product tiering, launch readiness, and post-launch measurement—to ensure consistent execution, clear accountability, and scalability across teams and regions.
• Oversee the global product testing process, coordinating across Product, Engineering, Data Science, PMM, and Sales to evaluate readiness, manage milestones, and inform commercialization decisions; evolve testing operations as products and business needs change.
• Identify, prioritize, and lead strategic initiatives that improve product adoption, revenue performance, and GTM effectiveness; develop data-driven recommendations and translate business priorities into plans that deliver measurable outcomes.
• Own and optimize the tools, systems, and communications that support GTM planning, execution, and performance management; improve stakeholder visibility, workflows, and reporting through automation, AI, and stronger coordination.
• Serve as a strategic and operational partner to senior leaders across Product, Engineering, PMM, Sales, Sales Strategy & Operations, Data Science, and regional organizations; align priorities, reinforce accountability, and address challenges that affect GTM execution and business performance.
• Lead, coach, and develop a team of five responsible for GTM strategy, operations, adoption performance, and strategic initiatives; set clear priorities and high standards while balancing operational responsibilities with strategic work and fostering ownership, accountability, and growth.

Requirements

• BS/BA degree or equivalent years of experience.
• 10+ years of experience in GTM Strategy & Operations, Business Operations, Corporate Strategy, Management Consulting, Product Marketing Operations, or a related function.
• 2+ years of people management experience, with a demonstrated track record of leading and developing high-performing teams.
• Proven experience managing and improving complex cross-functional operating processes, performance management frameworks, and strategic initiatives.
• Strong analytical skills, including experience with business performance analysis, financial modeling, and data-driven decision-making.
• Demonstrated ability to influence senior leaders and drive alignment and execution across complex organizations.

Preferred

• Deep knowledge of the digital advertising ecosystem, including Ads product commercialization, monetization models, product adoption, and revenue drivers.
• Experience leading GTM operations or strategy teams within a scaled technology or advertising business.
• Experience managing product adoption goals, product launch processes, and executive performance reporting.
• Familiarity with SQL/BigQuery, Tableau, Looker Studio, or similar analytics and business intelligence tools.
• Experience using AI and automation to improve operational efficiency, reporting, and decision-making.
• Experience partnering with senior Product, Engineering, Sales, and Marketing leaders to drive business transformation.
• MBA or other relevant advanced degree.
• Passion for technology, social media, and digital innovation, with knowledge of Snapchat's products and platform.

Benefits

• Our Benefits : Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!