Senior Manager, Field Marketing & Strategy

Responsibilities

• Develop and execute regional field marketing strategies aligned to business, industry and revenue priorities.
• Translate corporate GTM priorities into localized, market-relevant campaigns.
• Build annual and quarterly field marketing plans, budgets and execution roadmaps.
• Own the strategy and execution of regional events, industry conferences, executive roundtables, customer dinners and proprietary experiences.
• Develop pre-, during- and post-event engagement strategies.
• Maximize event participation from target accounts and measure pipeline impact.
• Manage agencies, vendors, budgets and event operations.
• Act as the primary marketing partner for regional Sales and business leaders.
• Build quarterly GTM plans with Sales leadership.
• Create sales enablement and campaign assets aligned to field priorities.

Requirements

• 10–12 years of experience in B2B technology, IT services, SaaS or similar domain.
• Strong experience in Field Marketing, Event Management, and Demand Generation.
• Demonstrated ability to partner with senior Sales and business leaders.
• Experience managing regional/global events and executive programs.
• Strong analytical and commercial mindset with a focus on measurable outcomes.
• Excellent communication, presentation and stakeholder-management skills.
• Ability to operate strategically while being comfortable rolling up your sleeves to execute.
• Experience with marketing automation, CRM, Salesforce Pardot, and analytics platforms.