Senior Manager, Field Marketing

Responsibilities

• Lead the development and execution of a bi-annual, ABM-driven Field Marketing strategy that accelerates regional pipeline growth and aligns to priority account needs.
• Build integrated, multi-channel programs spanning in-person and virtual events, experiential activations, digital campaigns, targeted email, direct mail, and social engagement to drive measurable account impact.
• Maintain deep expertise in OneStream’s product portfolio to ensure all programs reinforce core messaging and solution positioning.
• Partner with Regional Sales Leaders to align on pipeline targets, account priorities, and territory strategies, ensuring marketing initiatives directly support revenue goals.
• Collaborate with Marketing peers including Campaigns, Channel/Alliances, and Product Marketing to ensure cohesive execution and maximize program reach and effectiveness.
• Provide leadership and mentorship to regional Field Marketing Managers and Specialists, fostering strategic thinking and operational excellence.
• Use data, analytics, and historical performance insights to optimize channel mix, refine ABM strategies, and improve pipeline contribution.
• Deliver quarterly performance reporting with trends, insights, and recommendations for continuous improvement.
• Source, evaluate, and negotiate with third-party vendors to secure high-quality services and competitive pricing.
• Manage and optimize regional marketing budgets with accurate forecasting and disciplined spend management.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience.
• 7+ years of experience in global B2B field marketing, demand generation, or regional marketing within a technology or software environment.
• Demonstrated experience building and executing regional field marketing plans that support pipeline creation and deal progression.
• Strong working knowledge of Salesforce and common marketing automation platforms (e.g., HubSpot or equivalent).
• Proven experience managing marketing budgets and measuring program ROI.

Preferred

• Experience supporting enterprise or mid-market B2B sales organizations
• Familiarity with ABM strategies and multi-channel campaign orchestration
• Prior exposure to enterprise software categories such as SAP Outlooksoft BPC, SAP BOFC (Cartesis), Hyperion HFM, FDM, Planning, Essbase, Enterprise, IBM Cognos or other EPM solutions

Benefits

• Excellent Medical Plan
• Dental & Vision Insurance
• Life Insurance
• Short & Long Term Disability
• Vacation Time
• Paid Holidays
• Professional Development
• Retirement Plan