Senior Field Marketing Manager - Public Sector

Responsibilities

• Own the Public Sector marketing strategy and plan , with a primary focus on U.S. Federal and responsibility for SLED and Higher Education. Partner with sales leadership to prioritize opportunities and align investment to pipeline goals.
• Build and lead integrated marketing programs that generate qualified pipeline, engage priority accounts, and accelerate opportunities. Combine field marketing, ABM, digital campaigns, and partner activations.
• Develop a high-impact field marketing motion , including executive roundtables, industry events, trade shows, and regional experiences. Set clear commercial objectives and ensure strong sales follow-through.
• Activate and lead the Public Sector partner ecosystem , developing joint campaigns and programs and MDF with channel, technology, and strategic partners to expand reach and create pipeline.
• Build Tines' presence and credibility in Public Sector , collaborating with product marketing, sales, and content on thought leadership, customer proof, FedRAMP-related initiatives, and use-case-driven messaging across security, IT, and AI automation.
• Own performance and investment decisions , managing budgets, measuring pipeline impact and ROI, and continuously optimizing programs to build the case for increased investment.

Requirements

• 8+ years of marketing experience, with significant experience in the Public Sector (Federal and/or SLED). Experience marketing FedRAMP-authorized solutions is an advantage.
• Demonstrated success owning Public Sector Marketing campaigns with specific OKR’s that materially deliver qualified leads and prove ROI
• Strong track record of building and executing results-oriented marketing strategies that deliver tangible business outcomes
• Experience owning and managing marketing budgets and making investment trade-offs.
• Experience working with Public Sector channel partners, distributors and contract vehicles
• Exceptional cross-functional leadership and project management skills, with the ability to align senior stakeholders around a common vision.
• Excellent communication and presentation skills, with the ability to influence both internal and external audiences
• A proactive, solutions-oriented mindset with the ability to thrive in a fast-paced environment
• Experience navigating long sales cycles, high-value contracts, and complex customer relationships
• Proficient in MarTech - especially marketing automation (Asana, Hubspot)