Field Marketing Manager

Responsibilities

• Field Strategy and Planning:
• Develop and implement a comprehensive field marketing strategy to support sales growth, customer acquisition, and brand awareness for target(s) in the defense technology sector.
• Collaborate with cross-functional teams, including sales, product marketing, and customer success, to align marketing initiatives with growth goals and sales targets.
• Identify market trends, customer insights, and competitor activities to inform field marketing strategies.
• Event Management and Execution:
• Own the conference and event strategy for a group of target accounts. Lead the planning and logistical execution of industry events, tradeshows, sponsorships, conferences, and webinars, from concept through to post-event analysis.
• Partner with external vendors and internal stakeholders to create impactful event experiences that showcase our solutions and engage key customer segments.
• Track and measure event success metrics, providing post-event reports and implementing insights to improve future initiatives.
• Campaign Development and Activation:
• Design and manage field marketing campaigns tailored to target accounts or specific regions, ensuring alignment with overarching brand messaging and business goals.

Requirements

• 3-5 years in marketing with 1-2 years of experience managing events. A minimum of 1 year in the defense tech industry is a plus or a related technical field, such as aerospace or cybersecurity.
• Proven experience in field marketing, event planning and management, as well as campaign management with a track record of driving successful field programs.
• Familiarity with defense technology trends and terminology is highly preferred.
• Demonstrated ability to work closely with sales teams to align marketing efforts with business goals.
• Proficient in using data analytics to evaluate campaign success and ROI.
• Excellent written and verbal communication skills, with the ability to convey complex information concisely.
• Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).

Preferred

• Experience with Salesforce, Slack, Figma, Claude, and OpenAI
• Experience with account-based marketing (ABM), marketing to buyer-groups, and demand generation strategies.
• Background in government or B2B technology marketing, with knowledge of federal contracting and procurement processes.