Events & Field Marketing Specialist

USA (Remote)

$75K/yr – $85K/yrMid Level5+ years expFull time

Posted 1 day ago

Job Summary

Own the planning and execution of B2B events and demand-gen campaigns that drive pipeline and brand awareness, partnering with regional sales and global marketing to optimize performance.

  • Collaborate across teams to measure performance and continually improve campaign effectiveness.
  • Travel up to 40% to support regional events and initiatives.

Job Description

Responsibilities

  • plan and deliver impactful events, campaigns, and demand-generation programs that contribute directly to pipeline growth and brand awareness.
  • partner with regional sales teams and global marketing colleagues to execute engaging customer experiences, measure performance, and continuously improve campaign effectiveness.
  • This role requires up to 40% travel to support regional events and initiatives.

Requirements

  • You have experience executing B2B marketing campaigns, events, and lead-generation activities.
  • You are confident planning and delivering trade shows, customer events, and partner programs.
  • You understand demand generation, pipeline development, and campaign performance tracking.
  • You have strong organizational and project management skills with the ability to manage multiple priorities.
  • You communicate effectively and collaborate well with cross-functional and global teams.
  • You are comfortable using marketing tools such as CRM and automation platforms.
  • You bring an analytical mindset and use data to measure and improve marketing performance.
  • You are detail-oriented and committed to delivering high-quality work in a fast-paced environment.

Preferred

  • Bachelor’s degree in Marketing, Communications, Business, or a related field.
  • 5+ years of B2B marketing experience.
  • Experience supporting events, campaigns, and lead-generation activities.
  • Knowledge of Salesforce and marketing automation systems such as Pardot.
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Malvern Panalytical

Together we are a powerful and highly complementary combination of market leading technologies. We are the toolmakers for the world's most innovative companies, academic institutions, and government laboratories. More than 92,000 of our instruments are used every day in our customers’ laboratories. Customers value us not only for the power of our analytical technologies, but also for the depth of our expertise. We are their partners in discovery. Customers see the difference when they use our instruments and feel the difference when they deal with our people. Malvern Panalytical instruments analyze the chemical, physical and structural nature of materials, from proteins to polymers and semiconductors to minerals. Our leading technologies measure particle size, shape, concentration and zeta potential, biomolecular interactions and stability, elemental concentrations and crystallographic structure. Micromeritics manufactures systems for the characterization of particles, powders, and porous materials for a wide- range of end markets including catalysts, chemicals, building materials, clean-tech and battery. Our leading technologies measure surface area, porosity, density, adsorption and particle activity.SciAps specializes in portable X-ray fluorescence (XRF), laser-based (LIBS) and near-infrared (NIR) analyzers to measure any element in any environment. SciAps is the Center of Excellence for our handheld instruments. We have a global footprint with R&D and manufacturing sites in North America, Europe, and Asia. We are more than 2,500 employees in a customer-focused organization with sales and service offices in 20 countries, all committed to delivering expert and responsive customer support. We are committed to achieving Net Zero in our operations by 2030, and across our total value chain by 2040. We are part of Spectris plc, a publicly traded FTSE 250 company.

Founded in 1971
Great Malvern, England, GBR
1.8K employees (63 in marketing)

Salaries

Posted range

$75K/yr – $85K/yr

Taken straight from the job posting.

Field Marketing median pay in the United States

$101K/yr

Most pay falls between $78K and $140K. Based on 1,104 salaries.

See all Malvern Panalytical salaries

Marketing Team

Marketing Team Size
63 (4% of company)
Median Career Experience
17 years
Median Tenure
6.7 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
232.2K
Monthly Google Ads Budget
$13K
Traffic Source Mix
Search
67.2%
Direct
25.1%
Referral
5.6%
Social
1.4%
Paid
0.6%

Headcount Trend

Current headcount: ~1.8K
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Events & Field Marketing Specialist

Malvern Panalytical · USA · Remote