Senior Manager, Field & Partner Marketing, Americas

Responsibilities

• Own regional strategy and investment
• Build and deliver an Americas field and partner marketing plan aligned with sales priorities, target accounts and revenue objectives.
• Use pipeline gaps, account coverage, opportunity data and sales insight to decide where marketing can have the greatest impact.
• Make clear choices about audiences, programs and investment, balancing commercial potential with budget and team capacity.
• Own the regional marketing budget and adjust investment as performance and priorities change.
• Personally deliver integrated programs
• Own programs from audience selection and briefing through execution, follow-up and measurement.
• Deliver a relevant mix of executive engagement, technical workshops, sponsored events, webinars, targeted account and industry programs, and customer activity.
• Connect individual activities into sustained programs with a clear message, offer and next step for the buyer.
• Work with Sales, Account Development Reps (ADRs) and sales engineers to engage priority accounts, secure relevant meetings and help progress opportunities.

Requirements

• A track record of owning a regional marketing plan and budget within B2B enterprise technology.
• Strong hands-on experience delivering integrated field and partner programs with measurable commercial results.
• Practical fluency with AI tools, with concrete examples of how you use them regularly to improve research, analysis, content development and program execution.
• The ability to diagnose pipeline needs, prioritize investment and translate strategy into practical execution.
• Experience influencing senior sales and channel stakeholders, including making and defending difficult prioritization decisions.
• Experience managing and developing people while retaining substantial program delivery responsibilities.
• A practical understanding of enterprise buying journeys, account-based marketing and partner-led sales.
• Experience working with central marketing teams and making effective use of shared programs, content and specialist resources.
• Confidence using Salesforce, HubSpot or comparable platforms to assess performance and guide decisions.
• Strong communication, program management and budget management skills.

Preferred

• Cybersecurity experience and experience supporting multiple markets across the Americas are desirable.

Benefits

• Vectra provides a comprehensive total rewards package that supports the financial, physical, mental and overall health of our employees and their families. Compensation includes competitive base pay, incentive plan eligibility, and participation in the employee equity plan (stock options). Specific benefits offered varies by location, but commonly include health care insurance, income protection / life insurance, access to retirement savings plans, behavioral & emotional wellness services, generous time away from work, and a comprehensive employee recognition program.