Senior Manager, Field & Partner Marketing, Americas

Responsibilities

• Own regional strategy and investment
• Build and deliver an Americas field and partner marketing plan aligned with sales priorities, target accounts and revenue objectives.
• Use pipeline gaps, account coverage, opportunity data and sales insight to decide where marketing can have the greatest impact.
• Make clear choices about audiences, programs and investment, balancing commercial potential with budget and team capacity.
• Own the regional marketing budget and adjust investment as performance and priorities change.
• Personally deliver integrated programs
• Own programs from audience selection and briefing through execution, follow-up and measurement.
• Deliver a relevant mix of executive engagement, technical workshops, sponsored events, webinars, targeted account and industry programs, and customer activity.
• Connect individual activities into sustained programs with a clear message, offer and next step for the buyer.
• Work with Sales, Account Development Reps (ADRs) and sales engineers to engage priority accounts, secure relevant meetings and help progress opportunities.

Requirements

• A track record of owning a regional marketing plan and budget within B2B enterprise technology.
• Strong hands-on experience delivering integrated field and partner programs with measurable commercial results.
• Practical fluency with AI tools, with concrete examples of how you use them regularly to improve research, analysis, content development and program execution.
• The ability to diagnose pipeline needs, prioritize investment and translate strategy into practical execution.
• Experience influencing senior sales and channel stakeholders, including making and defending difficult prioritization decisions.
• Experience managing and developing people while retaining substantial program delivery responsibilities.
• A practical understanding of enterprise buying journeys, account-based marketing and partner-led sales.
• Experience working with central marketing teams and making effective use of shared programs, content and specialist resources.
• Confidence using Salesforce, HubSpot or comparable platforms to assess performance and guide decisions.
• Strong communication, program management and budget management skills.

Preferred

• Cybersecurity experience and experience supporting multiple markets across the Americas are desirable.

Benefits

• Vectra Total Rewards includes health care insurance, income protection / life insurance, access to retirement savings plans, behavioral & emotional wellness services, generous time away from work, and a comprehensive employee recognition program.