Senior Field Marketing Manager, Southeast

Responsibilities

• Own the annual and quarterly field marketing plan for the region, aligned to regional pipeline targets, segment priorities, and sales capacity.
• Build integrated programs that connect field events to digital air cover, SDR sequences, and ABM account targeting, rather than running disconnected events.
• Define and enforce CPO thresholds as hard gates for program investment, and build the marginal ROI model that justifies or redirects regional spend.
• Own the regional field budget and make the trade-off calls on what to scale and what to cut.
• Plan and execute a portfolio of high-signal programs: CISO dinners, executive roundtables, third-party conferences, hosted roadshows, and account-specific activations.
• Lead SDR alignment for every program, including pre-event sequencing, on-site meeting coordination, and post-event follow-up SLAs.
• Coordinate with digital marketing and the campaigns and ABM team to surround target accounts before, during, and after each program.
• Own executive-tier programming, including speaker coordination, venue selection, and curated invite strategy for C-level and VP-level targets.
• Partner with channel field marketing on partner-led programs in the region.
• Own regional pipeline contribution reporting: meetings booked, pipeline created, pipeline influenced, and stage progression, all tied to program spend.

Requirements

• 5 to 8 years of B2B field marketing experience, including ownership of a region or segment.
• Demonstrated ability to build and run a field program portfolio with measurable pipeline outcomes, CPO discipline, and executive-level reporting.
• Deep experience partnering with sales leadership and SDR management on pre- and post-program alignment, sequencing, and follow-up accountability.
• Strong financial fluency: comfortable building CPO models, presenting ROI cases to leadership, and recommending investment trade-offs.
• Experience running ABM-aligned field programs tied to named account lists, including executive dinners and CISO roundtables.
• Proficiency in Salesforce for pipeline tracking, campaign attribution, and performance reporting.
• Experience with marketing automation platforms (Pardot, HubSpot, or equivalent) for integrated campaign coordination.
• Excellent written communication: executive-facing event briefs, compelling invite copy, and clear post-event performance summaries.
• Track record of building repeatable field program frameworks, not one-off events.

Preferred

• Experience in cybersecurity field marketing. You understand the CISO and security practitioner buyer, the enterprise security sales cycle, and the competitive landscape.
• Existing relationships with the security community, venues, and partners in the region.
• Background in financial services, healthcare, or SLED, where compliance shapes how buyers evaluate security.