Senior Manager, Field and Integrated Marketing Programs

Los Angeles, CA (Hybrid)

$125K/yr – $150K/yrSenior Level7+ years expFull time

Posted 1 day ago

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Job Summary

Own end-to-end Integrated Programs events, from planning and budgeting to ROI measurement and post-event strategy, while leading a team of Event Coordinators, managing sponsors, campaigns, and thought leadership.

Job Description

Responsibilities

Annual Planning: Own annual planning for the assigned Integrated Programs and regional field events.
Team Development: Manage, train and develop assigned Event Coordinators.
Performance & ROI: Help define how we measure campaign and event ROI in Salesforce, including net new leads and relationships generated.
Event Strategy & Execution: Bring to life events that attract attendees meeting our ICP, deliver insights and create connections. Own process from plan to execution through post-event strategy.
Sponsor Management: Develop relationships and lead co-marketing and event planning with our ecosystem partner sponsors of our flagship events.
Campaigns & Thought Leadership: Own campaigns and thought leadership strategy for Integrated Programs, repackaging and amplifying existing assets and partnering with SMEs to generate new insights.
Budget Management: Plan and track high-efficiency spend, and collaborate with Marketing Operations to ensure accuracy

Requirements

7+ years of B2B event marketing experience, including planning and management of signature, content-driven events
Strong project management skills, with the ability to create and execute an event plan from ideation to completion
Experience working with a CRM system or Marketing Automation Platform
Sharp attention to detail

Preferred

Experience working in a professional services firm
Bachelor’s degree or equivalent experience

The Connor Group

The Connor Group is a real estate investment firm that celebrates an award-winning company culture, making it one of America’s top workplaces.The core of The Connor Group's success is people. More specifically, people who share a common vision, commit to the company's Core Values, are passionate about what they do, and are dedicated and driven to be the best.Work hard, play hard - that's our philosophy. The Connor Group is a pet-friendly company that rewards and recognizes its people through best-in-the-industry benefits, personalized "wish list" gifts, awards breakfasts, sky's -the-limit advancement opportunities and a partner program.Since 1992, The Connor Group has grown from $0 in assets to more than $5 billion. It all started with a series of beliefs.◾Be the best, not the biggest.◾Give residents superior service.◾Constantly evaluate and improve.◾Invest in associates through training, benefits and advancement opportunities.In 2013, The Connor Group formalized its core values, but really they’re nothing new. They’ve been associates’ guiding principles since the company was founded. The list served as both a roadmap and reminder, bulleted items that describe who we are as a company and what we want to be.They are:◾Do the right thing◾People count◾Live the Circle of Success◾Think long-term, not short-term◾Relentless pursuit of excellenceSecurities are offered through Finalis Securities LLC Member FINRA / SIPC. The Connor Group is not a registered broker-dealer, and Finalis Securities LLC and The Connor Group are separate, unaffiliated entities.

Founded in 1991

Miamisburg, Ohio, USA

510 employees (24 in marketing)

connorgroup.com