Senior Manager, Events Marketing

Responsibilities

• Partner with the Associate Director of Demand Generation to develop and evolve the event marketing strategy, annual event portfolio, investment priorities, and success metrics.
• Own the planning, execution, and optimization of a diverse event portfolio — including hosted events, executive programs, third-party conferences, sponsorships, and hospitality experiences.
• Collaborate closely with Sales, Campaign Marketing, Customer Marketing, Product Marketing, and Central Marketing teams to align event objectives, target audiences, messaging, follow-up plans, and business outcomes.
• Establish scalable, repeatable event planning processes, tools, and best practices that improve execution quality, cross-functional visibility, and team efficiency.
• Manage event budget planning, forecasting, and investment tracking — ensuring resources are allocated effectively and programs deliver measurable business value.
• Monitor event performance and business impact using engagement metrics, pipeline contribution, attendee feedback, and post-event insights — and use those findings to inform future investment and optimization decisions.
• Identify opportunities to improve attendee experiences and team productivity through personalization, automation, AI-enabled processes, and modern event technology.
• Serve as the primary point of escalation for event execution challenges — balancing competing priorities and keeping delivery on track against organizational goals.

Requirements

• 5+ years of experience in B2B marketing, event marketing, field marketing, experiential marketing, or a related discipline.
• Proven success planning and executing complex events that drive customer engagement, pipeline generation, and business growth.
• Strong project management skills, with the ability to manage multiple large-scale initiatives simultaneously.
• Experience partnering with sales leaders and senior stakeholders to align event investments with business priorities.
• Experience managing budgets, vendor relationships, and contract negotiations.
• Experience leveraging automation, AI tools, or modern event technologies to improve planning, execution, and attendee experience.
• A bachelor's degree or equivalent professional experience.

Benefits

• Financial Health
• 100% 401k match up to 6% of salary
• Stock Ownership Potential
• Company provided life insurance - 1x salary + commission
• Physical Health
• Comprehensive health benefits (medical/dental/vision) including potential premium discounts and company-provided HSA contributions (up to $500-$2,000 annually) for specific plans and coverages
• Additional medical Wellness Incentives - up to $300-$600 annual
• Company-provided long- and short-term disability insurance
• Emotional Health
• Trust-Based Time Off