Company overview

Morningstar, Inc. is a leading provider of independent investment insights in North America, Europe, Australia, and Asia. The Company offers an extensive line of products and services for individual investors, financial advisors, asset managers and owners, retirement plan providers and sponsors, institutional investors in the debt and private capital markets, and alliances and redistributors. Morningstar provides data and research insights on a wide range of investment offerings, including managed investment products, publicly listed companies, private capital markets, debt securities, and real-time global market data. Morningstar also offers investment management services through its investment advisory subsidiaries, with approximately $369 billion in AUMA as of Sept. 30, 2025. The Company operates through wholly-owned subsidiaries in 32 countries.
Founded in 1984
Chicago, Illinois, USA
12K employees (526 in marketing)
82% recommend to a friend
78% positive business outlook

Salaries

Typical salary range

$95,275 – $161,975

/ yr

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People

Hiring activity

Open marketing jobs over time

28 open now

Headcount trend

Company growth over the last 12 months

Headcount +3.6% year over year

Funding

Total funding

$91M

Last raise

$91M

Private Equity, 27 years ago

Funding history

Jul 1999

Private Equity Round Morningstar · $91M

Audience

Monthly website visitors
12.3M
Month over month-9.3%
Quarter over quarter+13.4%
Top sourceDirect (60.8%)
Ad budget per month$669.4K
Average search rank51.7
Traffic source mix
Direct
60.8%
Search
30.4%
Referral
7.8%
Social
0.6%
Paid referral
0.4%

LinkedIn followers

Follower count and growth

Total followers

409.3K

12-mo growth

+22.9%

Monthly growth

+1.8%

News

Links