Senior Manager, Product Marketing

Responsibilities

• Own market intelligence, strategy, and GTM for launches/initiatives across Aspen’s service lines
• Manage promotions and campaigns end-to-end, from planning through execution and performance tracking
• Partner with Revenue Management on an ongoing basis to understand service-line performance from a commercial point of view — utilization, opportunity sizing, P&L contribution — and use that data to prioritize where PMM invests time and budget
• Partner with clinical stakeholders on product messaging accuracy, and track clinical developments, product enhancements, and innovations relevant to service-line positioning
• Partner with Legal and Compliance as a standing part of the role, ensuring messaging, claims, and promotional content meet regulatory and brand-risk standards
• Collaborate with channel partners to drive consistent product and service-line messaging across web, CRM, social, and paid media
• Support the Hub & Spoke GTM launch, executing against strategy set by the Sr. Director
• Build and maintain market intelligence for Aspen’s service lines, partnering with the broader Insights team, where useful

Requirements

• 6-8 years in product marketing or a closely related commercial marketing function, ideally with exposure to a multi-service-line or multi-location business
• Experience developing creative briefs and partnering with creative teams to bring campaigns to life
• Strong cross-functional collaboration skills — this role works regularly with Brand, Web, CRM, Media, Clinical, Legal/Compliance, Sales, and Revenue Management
• Comfort working with commercial/revenue data (utilization, P&L, opportunity sizing) as an input to marketing strategy, not just campaign performance metrics
• Healthcare, dental, or consumer-access-sensitive industry experience a plus