Assistant Vice President, Marketing Automation & Analytics

Responsibilities

• Define the martech vision, strategy, and roadmap for the global Credit business
• Own the end-to-end management of marketing technology platforms, driving platform strategy, integrations, governance, and expert-level administration and support
• Serve as the primary administrator for marketing automation platforms, managing system configuration, access controls, platform enhancements, and vendor relationships
• Design, implement, and optimize marketing automation programs, campaign templates, lead scoring models, audience journeys, and lifecycle frameworks
• Support the marketing team in executing efficient and effective campaigns through marketing technology platforms
• Stay current on marketing automation, data management, analytics, and martech best practices, identifying opportunities to enhance capabilities, efficiency, and performance
• Own the marketing data architecture across marketing platforms, including campaign tracking, source attribution, taxonomy, and marketing system integrations, ensuring data frameworks support business objectives, reporting needs, and future scalability
• Maintain an up-to-date marketing audience database with high levels of data quality, integrity, and standardization, including establishing governance processes and ensuring compliance with applicable privacy regulations
• Oversee audience segmentation strategy and governance across platforms to ensure consistency, relevance, and compliance
• Define, maintain, and evolve marketing measurement frameworks, KPIs, and attribution methodologies to assess marketing effectiveness and business impact

Requirements

• A bachelor’s degree
• 8+ years of experience in marketing automation architecture
• Deep hands-on expertise in marketing platform (Pardot, HubSpot, or related) administration, configuration, and integration with Salesforce and supporting technologies
• Strong understanding of lead management, routing, and scoring processes
• Experience with marketing intelligence and visualization tools (Tableau, Power BI, Looker, etc.)
• Ability to successfully manage multiple projects simultaneously, communicating effectively with stakeholders and prioritizing to deliver high-quality work within deadline
• Ability to collaborate effectively with other team members as well as work independently and autonomously
• High attention to detail and a deep appreciation and proven ability for process-driven and detailed execution of marketing activities
• Strong problem-solving skills with experience overcoming ambiguity

Benefits

• Financial Health
• 100% 401k match up to 6% of salary
• Stock Ownership Potential
• Company provided life insurance - 1x salary + commission
• Physical Health
• Comprehensive health benefits (medical/dental/vision) including potential premium discounts and company-provided HSA contributions (up to $500-$2,000 annually) for specific plans and coverages
• Additional medical Wellness Incentives - up to $300-$600 annual
• Company-provided long- and short-term disability insurance
• Emotional Health
• Trust-Based Time Off