Senior Manager, Events & Field Marketing

Responsibilities

• Run the North America trade show and sponsorship portfolio end to end, from turnkey kiosks to flagship presences at AWS re:Invent and Dreamforce, including budget, MDF and partner co-op funding, contracts, and vendors.
• Help set event strategy, the annual plan, and the calendar for third-party and hosted events with marketing leadership, backed by data on budget, investment tiering, and portfolio mix.
• Equip Sales, alliances, and Demand Generation before and after marquee events so they invite the right accounts and turn attendance into pipeline, expansion, and retention.
• Keep every event on product messaging and the voice of the customer, timed to product launches and sales priorities.
• Design and run field programs with regional sales leaders, such as executive dinners, roadshows, customer events, and account-based plays against named target accounts.
• Co-host events with hyperscaler, CCaaS, and voice AI partners like AWS, Twilio, Five9, and NVIDIA, so Deepgram shows up where their customers already are.
• Concept and deliver brand activations at competitor-heavy shows, from stadium takeovers to interactive demos and hosted moments.
• Close the loop on every program with same-day lead logging, a fast-follow SLA with Sales, clean SDR routing, and a standard post-event scorecard tied to pipeline and cost per opportunity.
• Grow Deepgram Speak as a first-party event series and support community programming in our SF and NYC offices.

Requirements

• Has run flagship presences at large-scale shows (re:Invent, Dreamforce, or similar) end to end: contracting, booth, logistics, staffing, speakers, and lead capture.
• Owns both trade shows and field programs hands-on, and treats regional sales leaders as core partners.
• Shapes an annual event plan, not only executes one: makes tiering and portfolio calls with data and can explain what to cut and why.
• Ties event and field activity to sourced and influenced pipeline in Salesforce, working with Marketing Ops on campaign setup, attribution, and lead routing.
• Analyzes funnel metrics and event ROI, and presents clear recommendations to executive and sales leadership.
• Manages program budgets, negotiates vendor contracts, and holds agencies to quality and timelines.
• Takes an original creative concept from sketch to a fully produced experience.
• Operates AI-native: builds AI and automation workflows that cut manual work in planning, logistics, comms, and reporting, and turns them into playbooks others adopt.
• Flags risks and opportunities early and keeps many stakeholders aligned through clear communication.

Preferred

• Typically ~7–10 years in B2B events and/or field marketing, or equivalent demonstrated experience.
• Managed a 7-figure annual program budget.
• Co-marketed events with hyperscalers (AWS especially) or channel partners, including MDF management.
• Hands-on with modern event tech: registration platforms, lead retrieval, meeting booking tools, mobile event apps, and CRM/MAP integrations.
• Background at AI, developer tools, API, or infrastructure companies, or familiarity with CX/contact center, healthcare, or fintech buyer communities.