Field Marketing Specialist

Responsibilities

• Develop and execute field marketing plans aligned with local market priorities, business objectives, and growth opportunities.
• Lead the planning and execution of local events, client experiences, executive engagements, sponsorships, conferences, and community activations.
• Partner closely with local business and market leaders to understand priorities and translate them into actionable marketing strategies.
• Build strong relationships with senior stakeholders, including C-suite and executive-level leaders.
• Identify opportunities to strengthen Client’s visibility and presence within local business communities.
• Develop relationships with local business organizations, chambers, industry associations, community partners, and event organizations to support market engagement.
• Manage field marketing initiatives from concept through execution, including planning, stakeholder coordination, logistics, communications, and follow-up.
• Coordinate with internal marketing, communications, creative, digital, and business teams to support field marketing programs.
• Ensure local initiatives align with broader Client brand and marketing strategies while remaining relevant to the needs of individual markets.
• Monitor program effectiveness and use engagement insights and stakeholder feedback to continually improve local market activities.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 7+ years of experience in field marketing, regional marketing, event marketing, experiential marketing, or integrated marketing.
• Demonstrated experience developing and executing local or regional market activation strategies.
• Strong experience planning and managing events, sponsorships, executive programs, client experiences, and in-person activations.
• Proven ability to build relationships with senior executives and navigate multiple stakeholder groups.
• Strong project management skills with the ability to manage multiple programs, priorities, and deadlines simultaneously.
• Experience collaborating with business leaders, marketing teams, outside organizations, vendors, and community partners.
• Strong communication, relationship-building, and organizational skills.
• Ability to operate both strategically and tactically, from developing the market strategy to executing programs on the ground.