North America Field Marketer

Responsibilities

• Lead North America field marketing programs: Develop and execute regional plans aligned to business priorities, Sales objectives, target accounts, partner opportunities, and customer growth goals.
• Own program strategy and execution: Manage a portfolio of executive events, webinars, trade shows, partner activations, and customer programs from initial brief through planning, execution, follow-up, and performance reporting.
• Drive account and Sales alignment: Partner with Sales and Business Development to identify priority accounts, define audiences, and build engagement plans that support pipeline creation, opportunity acceleration, expansion, and customer relationships.
• Coordinate stakeholders: Partner with Sales, executives, cross-functional marketing teams, and external agencies to support strategic partners, coordinate joint programs, and deliver high-quality regional activations.
• Lead program operations and investment: Manage vendors, venues, registration, attendee tracking, lead capture, timelines, purchase orders, and budgets within established guidelines.
• Use marketing and Sales technology: Leverage Salesforce, Marketo, Knak, Outreach, and related tools to improve targeting, program effectiveness, and follow-up.
• Measure and optimize performance: Track registration, attendance, engagement, meetings, pipeline influence, and other program outcomes; share insights and recommendations with stakeholders.
• Improve field marketing execution: Build repeatable processes, proactively identify opportunities to improve program quality, and raise the consistency of stakeholder communication and follow-up.

Requirements

• 5+ years of experience in field marketing, event marketing, demand generation, or a related B2B marketing role, with demonstrated ownership of integrated programs from strategy through follow-up.
• Proven ability to develop and execute regional or segment-based field marketing plans aligned to business priorities, Sales objectives, and account strategies.
• Experience planning and executing complex B2B programs, including executive, customer, partner, sponsored, and other field marketing events.
• Proven ability to partner with Sales and Business Development teams to translate account priorities into audience, invitation, and engagement strategies, including experience with ABM and contact targeting.
• Experience managing vendors, external partners, event logistics, budgets, purchase orders, and multiple concurrent programs.
• Familiarity with Salesforce, Outreach, Marketo, and similar CRM, marketing automation, or campaign management platforms.
• Strong strategic thinking, project management, communication, and time-management skills, with the ability to influence without authority, exercise sound judgment, and adapt quickly to changing priorities.
• Ability to travel occasionally for events and team or stakeholder meetings.

Benefits

• Competitive compensation, variable bonus and performance-based reward opportunities, and retirement programs
• Medical, dental, and vision insurance
• Generous, flexible time off, plus paid holidays, wellness days, and a company-wide year-end break
• Paid parental leave (including fully paid leave for eligible ZEOs, subject to local policy)
• Learning & development stipend to support ongoing growth
• Opportunities to volunteer and give back, including charitable donation matching where available
• Mental wellbeing resources and support
• *Benefits may vary by location; details will be shared during the interview process