Associate Manager, Events and Field Marketing

Responsibilities

• Develop event marketing plans that define target audiences, messaging, customer experiences, and desired commercial outcomes.
• Write invitations, promotional emails, and follow-up communications; build emails and landing pages; and coordinate digital and social promotion.
• Partner with Sales to identify priority accounts and contacts, align on meeting goals, and prepare outreach resources that support productive conversations.
• Deliver on-site activations, coordinating with Marketing Operations on logistics and owning selected logistics tasks as agreed.
• Execute timely post-event campaigns that connect attendee interests with relevant content, meetings, or solution discussions.
• Coordinate lead capture, qualification, and routing with Sales and marketing partners; monitor follow-up and escalate gaps.
• Report on audience engagement, lead quality, follow-up, and pipeline contribution, using findings to improve future programs.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Relevant B2B marketing experience, typically gained over 3+ years in event marketing, field marketing, customer marketing, or demand generation.
• Experience developing and executing marketing programs within agreed priorities and resources.
• Strong writing skills and hands-on experience building emails and landing pages.
• Experience partnering with Sales on customer outreach and engagement.
• Strong project management skills, with the ability to manage overlapping timelines and stakeholders.
• Ability to interpret performance data and recommend practical improvements.
• Travel: Approximately 25% within the United States

Preferred

• Delivering on-site B2B event activations or targeted customer programs.
• Using email marketing and marketing automation platforms such as Marketo, Microsoft Dynamics (MSD), or Pardot.
• Using CRM and event platforms for lead tracking and reporting.

Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)