Field Marketing Manager, Clinical Solutions - US Region

Responsibilities

• National Account & Customer-Segment Activation Planning
• - Own the US Clinical Solutions field activation plan, priorities, and activation calendar in alignment with regional portfolio strategies and sales objectives.
• - Partner with Clinical Sales Leadership and Regional Product Marketing to identify priority customer segments, reference laboratories, hematopathology and oncology centers, named accounts, clinical applications, and whitespace opportunities.
• - Translate approved go-to-market strategies, clinical and economic value propositions, and commercial priorities into targeted account programs and customer-level actions.
• - Use account, pipeline, utilization, engagement, and market insights to prioritize field marketing resources and recommend adjustments to national activation plans.
• Demand Generation, Adoption & Pipeline Acceleration
• - Lead activation that creates and advances opportunities across priority clinical laboratories, health systems, reference laboratories, and other clinical customer segments.
• - Partner with Regional Product Marketing and Marketing Operations on audience acquisition and campaign execution, ensuring programs align with Clinical Sales priorities.
• - Partner with Sales to drive timely follow-up of marketing-qualified leads, local opportunity creation, account engagement, and opportunity progression.
• - Monitor program performance, MQL conversion, influenced pipeline, account engagement, and adoption indicators to identify gaps and corrective actions.

Requirements

• Bachelor's degree in life sciences, healthcare, marketing, business, or a related discipline.
• 5+ years of sales, field marketing, field applications, commercial marketing, product marketing, or related commercial experience in clinical diagnostics, life sciences, or healthcare markets.
• Experience partnering with Sales to execute account, campaign, event, customer-engagement, or launch programs that generate demand and support pipeline growth.
• Strong understanding of clinical laboratory customers, workflows, buying processes, and adoption drivers.
• Ability to interpret CRM, pipeline, account, campaign, and market data and translate insights into focused field actions.
• Excellent communication, project management, and cross-functional collaboration skills, with the ability to influence in a matrixed organization.
• Experience with IVD or clinical diagnostic solutions strongly preferred, including hematology, hematopathology, oncology, flow cytometry, MRD, leukemia and lymphoma testing, or related clinical laboratory applications.
• Experience with account-based marketing, clinical customer programs, digital campaign execution, reimbursement considerations, or business intelligence tools preferred.
• Frequent travel throughout the United States is expected for customer engagement, account coverage, events, and sales collaboration.

Preferred

• Experience with account-based marketing, clinical customer programs, digital campaign execution, reimbursement considerations, or business intelligence tools preferred.

Benefits

• Health & Well-being: Medical, dental, vision, health savings and flexible spending accounts, life and disability insurance, wellness resources, mental health support, and disease management programs.
• Retirement & Financial Well-being: 401(k), deferred compensation programs, financial counseling, DailyPay, and educational savings resources.
• Work-Life Balance & Family Support: Paid time off, company holidays, educational assistance, parental leave, adoption assistance, backup care, caregiving support, employee assistance programs, commuter benefits, pet insurance, legal services, and associate discount programs.
• Leave Programs: Bereavement, military, personal, family and medical leave, and jury duty leave.
• Additional details regarding benefits and well-being programs can be found in Our Commitment to You.
• Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed
• Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.