Field Marketing Specialist

Responsibilities

• Build relationships with local businesses, schools, hotels, hospitals, offices, and community organizations to increase brand awareness and drive sales.
• Generate catering leads through business outreach, relationship-building, and local partnership development.
• Execute grassroots marketing initiatives, including sampling events, sponsorships, community events, and local promotions.
• Partner with restaurant leadership to identify opportunities to increase traffic, attract new guests, and grow sales.
• Support new restaurant openings, menu launches, and promotional activations.
• Track outreach activities, follow up on leads, and measure results, including catering growth and sales impact.
• Represent Pei Wei professionally while delivering a positive brand experience in every interaction.

Requirements

• Recent college graduate with a bachelor's degree in Marketing, Communications, Business, Hospitality, or a related field.
• Previous marketing experience is not required. Experience in sales, hospitality, retail, events, fundraising, or campus organizations is a plus.
• Outoing and confident: Comfortable approaching strangers, walking into businesses unannounced, and starting conversations with potential partners.
• Persuasive and personable: Able to communicate value, build relationships, and explore business opportunities without being discouraged by rejection.
• Self-motivated: Take initiative, work independently, and stay productive without constant supervision.
• Creative and resourceful: Recognize opportunities and turn ideas into action.
• Professional and organized: Communicate effectively, follow through on commitments, and manage multiple priorities.
• Results-oriented: Motivated to make an impact on restaurant traffic, catering, and sales.
• Two-month paid program with potential for full-time employment based on performance.
• ~40 hours per week, Monday-Friday, with occasional evenings and weekends for events