Field Marketing Manager, Research Solutions – US West Region

Responsibilities

• Own the West Region field activation plan, priorities, and activation calendar in alignment with US Research Solutions marketing strategies and sales objectives.
• Partner with Sales Leadership and Regional Product Marketing to identify priority territories, customer segments, named accounts, applications, and whitespace opportunities.
• Translate approved go-to-market strategies, value propositions, and commercial priorities into targeted territory programs and account-level actions.
• Use account, territory, pipeline, and engagement insights to allocate field marketing resources and recommend adjustments to local plans.
• Lead local activation that creates and advances opportunities across research customers, including academic, biopharma, biotechnology, government, and translational research segments.
• Partner with Regional Product Marketing and Marketing Operations on audience acquisition and campaign execution, ensuring programs are aligned with West Region sales priorities.
• Partner with Sales to drive timely follow-up of marketing-qualified leads, local opportunity creation, account engagement, and opportunity progression
• Monitor program performance, MQL conversion, and influenced pipeline to identify gaps and corrective actions.
• Activate approved promotions and commercial programs in the field; capture customer response and competitive reaction for Regional Product Marketing and Sales Leadership.
• Lead execution of West Region events, workshops, webinars, roadshows, and local launch activities, including sales coordination, lead capture, and post-event follow-up.

Requirements

• Bachelor's degree in life sciences, marketing, business, or a related discipline.
• 5+ years of sales, field marketing, commercial marketing, product marketing, field applications, or related commercial experience in the life sciences industry.
• Experience partnering with Sales to execute territory, account, campaign, event, or launch programs that generate demand and support pipeline growth.
• Strong understanding of life sciences research customers, laboratory workflows, and commercial buying processes.
• Ability to interpret CRM, pipeline, account, campaign, and market data and translate insights into focused field actions.
• Excellent communication, project management, and cross-functional collaboration skills, with the ability to influence in a matrixed organization.
• Frequent travel within the West Region is expected for customer engagement, territory coverage, events, and sales collaboration.

Preferred

• Experience in flow cytometry, cell analysis, or related research technologies strongly preferred.
• Experience with account-based marketing, digital campaign execution, and business intelligence tools preferred.

Benefits

• On-site collaboration and total rewards programs as described.
• Benefits may include:
• Health & Well-being: Medical, dental, vision, health savings and flexible spending accounts, life and disability insurance, wellness resources, mental health support, and disease management programs.
• Retirement & Financial Well-being: 401(k), deferred compensation programs, financial counseling, DailyPay, and educational savings resources.
• Work-Life Balance & Family Support: Paid time off, company holidays, educational assistance, parental leave, adoption assistance, backup care, caregiving support, employee assistance programs, commuter benefits, pet insurance, legal services, and associate discount programs.
• Leave Programs: Bereavement, military, personal, family and medical leave, and jury duty leave.
• Additional details regarding benefits and well-being programs can be found in Our Commitment to You.
• Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed
• Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.
• Salary Range Information