Field Marketing Manager

Responsibilities

• The Field Marketing Manager owns the field-sourced and field-influenced pipeline contribution for a combination of products, turning webinars, third-party partnerships, conferences, and customer events into qualified meetings and pipeline for Workforce Compliance.
• This is an individual contributor role reporting to the Director of Demand Generation, Workforce Compliance Marketing. The Field Marketing Manager works hand in hand with SDRs and AEs so every program ends in sales follow-up, not just attendance. The role runs the planned calendar (webinars, events, newsletter placements) and the signal-triggered plays that sit on top of it (post-event retargeting, webinar re-engagement, account-based outreach).
• This role carries a named pipeline target for Workforce Compliance solutions, set with Sales and RevOps at the start of each quarter.
• Pipeline planning and reporting
• - Build a quarterly field plan for Workforce Compliance solutions that maps programs to the pipeline target, MQL quota, and Sales priorities, and review it with the Director and Sales leaders each quarter.
• - Report weekly on MQLs, hot leads, meetings, hot-meeting conversion, and pipeline created by program.
• - Recommend where to add, cut, or reshape programs based on pipeline per dollar and per program, and act on the decision.
• Webinars and third-party partnerships
• - Plan and run Mitratech-hosted webinars and AMAs, partnering with Product Marketing on topics, content, and speakers.
• - Manage third-party partners such as HR Morning, I Hate It Here, HR Brew, and HCI: placements, scheduling, co-hosted webinars, vendor budget, and a pipeline benchmark per partner.

Requirements

• 5+ years in B2B field marketing, event marketing, or demand generation, with a record of contributing to a pipeline number.
• Hands-on experience running in-person and virtual events and webinars as an individual contributor.
• Experience working directly with SDRs and AEs, and a clear understanding of how Sales motions turn leads into meetings and opportunities.
• Proven ability to report pipeline sourced, pipeline influenced, and conversion rates, using Salesforce and HubSpot (campaigns, attribution, reports) and a webinar platform such as Goldcast.
• Strong project management and follow-through across multiple programs at once.
• Comfort working cross-functionally with Product Marketing, Content, Paid Media, Digital, ABM, Customer Marketing, and RevOps.
• Day-to-day use of AI tools to speed up research, personalization, follow-up, and reporting.

Benefits

• - Health, Dental & Vision Insurance *
• - 401 (k) + Employer Match *
• - Open PTO + 11 Paid Holidays + 4 Annual Paid Global Wellness Days Off
• - STD, LTD & Group Life Insurance
• - Paid Parental Leave
• - Pet Insurance
• - FSA & HSA Options
• - Employee Assistance Program
• - Remote Work
• - Career Advancement & Professional Development Opportunities