Field Marketing Manager

Responsibilities

• Retail Activation
• Identify and execute strategic retail marketing opportunities aligned with brand priorities to drive incremental distribution, visibility, and consumer trial.
• Build and maintain strong relationships with retail partners to drive distribution, visibility, in-store execution, and successful market blitz initiatives.
• Ensure best-in-class execution of retail pop-ups and elevated sampling programs.
• Optimize targeted POS placement, merchandising strategy, and campaign alignment at the market level.
• Manage and optimize retail demo programs to meet sales goals and increase in-store velocity.
• Event Activation
• Develop and oversee a high-impact regional calendar of community-based sampling and selling events aligned with brand strategy.
• Leverage sponsorship budgets to secure high-value, on-brand partnerships with measurable ROI.
• Create execution plans for national campaigns and marketing initiatives within the region.

Requirements

• 4–6 years of relevant experience in Field Marketing, Experiential Marketing, Brand Activation, or a related function.
• Proven experience leading regional field marketing or experiential marketing programs with measurable performance outcomes.
• Demonstrated success developing and executing go-to-market strategies across retail, event, and/or collegiate channels.
• Experience managing, coaching, and developing direct reports and part-time teams.
• Strong background in budget management, KPI tracking, and ROI analysis.
• Bachelor’s degree in Marketing or a related field preferred.
• Proficiency in Microsoft Office Suite.
• Valid driver’s license and proof of insurance required.
• Ability to travel locally 30–50% of the time, including nights and weekends.
• Ability to lift up to 50 lbs. to support event setup.

Preferred

• Bachelor’s degree in Marketing or a related field preferred
• CPG food & beverage experience highly preferred
• Proficiency in Microsoft Office Suite.

Benefits

• Health Insurance: Medical, Dental, Vision
• 401K with Matching
• Discounts on the amazing GT’s product line
• Corporate Discounts with our partners through LifeMart (concert & sporting event tickets, cell phone service, gifts, restaurants, hotels, childcare, and more!)
• Others: food trucks every weekday, and quarterly employee appreciation events