Event & Field Marketing Specialist

Responsibilities

• Execute the annual event calendar set by the Head of Marketing, managing each event from planning through follow-up
• Coordinate event logistics including booth setup, shipping, registration, vendors, travel, and on-site materials to ensure every event runs smoothly
• Manage timelines, checklists, and budgets for individual events, flagging risks and issues early
• Serve as a point of contact for event organizers, agencies, and vendors
• Work closely with sales to understand the goals and objectives for each event including target accounts, meetings booked, and pipeline generated
• Help build pre-event target lists and coordinate outreach so that reps arrive with booked meetings and a clear plan
• Prepare sales briefing materials including target lists, event schedules, key messages, and follow-up guidance
• Run post-event debriefs with sales and marketing to capture results and learnings
• Build and launch pre-event, on-site, and post-event campaigns across email and social channels
• Coordinate with design and product marketing to produce event creative, collateral, signage, and giveaways that reflect the Ticketure and PatronManager brands

Requirements

• 3+ years of B2B marketing experience, with at least 1 to 2 years supporting or managing events, trade shows, or field marketing
• Experience executing event marketing campaigns including email and social promotion and post-event follow-up, not just logistics
• Experience working with sales teams to support event goals and lead generation
• Demonstrated ability to manage multiple events and deadlines simultaneously with a high degree of organization
• Familiarity with a CRM and marketing automation platform, HubSpot preferred
• Professional and polished presence on-site with prospects, clients, and partners
• Willingness and ability to travel domestically and internationally for events, up to 25 percent of the time

Preferred

• Experience with cultural organizations, nonprofits, arts, or attractions is a plus, as is familiarity with sector conferences
• Experience in SaaS or ticketing technology is a plus
• Ability to manage last-minute changes and shifting priorities without losing momentum
• Demonstrated ability to work independently, follow through on commitments, and communicate proactively

Benefits

• Base annual salary range of $77,000 - $87,000 est. annually, commensurate with experience
• Annual bonus based on performance and company success
• Incentive equity
• Home office stipend
• 100% paid medical, dental and vision benefits for employee and legal dependents
• Company-paid life insurance
• Traditional and Roth 401k plans
• Paid parental leave
• Learning & development opportunities
• Flexible scheduling