Responsibilities

• Own CRM strategy and execution for Houseplant Home & Beverage email and SMS, end to end
• Build and continuously optimize lifecycle flows (welcome, abandoned cart, post-purchase, win-back and more)
• Report on CRM performance metrics including but not limited to channel revenue, open rate, CTR, CTOR, unsubscribe rate and revenue per email
• Own the A/B testing roadmap for email including subject lines, send times, segmentation and content
• Building and managing our email & SMS calendar to align with overarching campaign & promotional calendar
• Day-to-day Shopify operations (launching products & promotions, setting up discounts, editing the theme, managing the tech stack, site QA, reporting bugs to Developer etc)
• Report on performance metrics including but not limited to conversion rate, abandon cart rate, AOV, LTV, CAC, revenue per session, and repeat purchase rate
• Lead briefing across all digital channels via Monday.com for email, SMS, paid, organic social and web
• Collaborate with the Creative Director, Digital Art Director & VP of Ecommerce & Digital Marketing on briefing and creative approvals
• Work closely with the VP of Ecommerce & Digital Marketing to execute omni-channel planning for brand campaigns, product launches, promotions and other big moments

Requirements

• 5–7 years of experience in e-commerce and DTC marketing, ideally at a high-growth or early-stage brand
• Hands-on Shopify experience – you’ll co-manage day-to-day operations
• Track record of running CRO and A/B tests to improve conversion
• Hands-on experience managing Klaviyo or similar CRM with a strong background of optimizing and growing owned audience channels
• Broad digital marketing experience across paid, organic, and lifecycle channels
• Experience working with paid agencies
• Experience building and optimizing the customer lifecycle to drive retention and LTV
• Comfortable with data and analytics pulling insights and reporting on performance
• Working knowledge of SEO best practices
• Familiarity with GEO (generative engine optimization) and how AI search is changing discovery

Preferred

• Curiosity around AI, innovation, and the future of e-commerce is a strong plus

Benefits

• Flexible PTO
• Healthcare coverage (medical, dental, vision)
• A culture that genuinely values work-life balance
• Room to grow: as the business scales, so does the opportunity to grow