E-Commerce Senior Manager

Indiana, USA (Remote)

$150K/yr – $160K/yrSenior Level6+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the end-to-end ecommerce engine for DTC on Shopify, turning brand goals into revenue through CRO, site experience, and lifecycle improvements.

  • Growth/CRM and CRO ownership: CRO testing across PDPs, landing pages, checkout, and subscriptions.
  • Cross-functional leadership: bridge digital brand, performance marketing, and channel teams into integrated roadmaps.
  • Operations and experience: ensure site reliability, speed, merchandising, launches, and inventory-alignment to maximize LTV.

Job Description

Responsibilities

  • Own DTC ecommerce revenue performance across all Shopify sites.
  • Set an e-commerce strategy that aligns digital brand initiatives with performance goals.
  • Partner with Growth, Marketplace, and Brand leaders to deliver integrated channel strategies.
  • Establish quarterly roadmaps and prioritize initiatives based on revenue impact.
  • Lead and manage the following roles and functions:
  • Shopify Development Manager
  • Growth/CRM Manager
  • Lead/Support Agency partners in performance.
  • Develop team capabilities, operating rhythms, and performance standards.
  • Own site experience, conversion rate optimization, and merchandising strategy.

Requirements

  • Bachelor’s degree in Business, Marketing, E-commerce, or related field.
  • 6 plus years of ecommerce experience, with at least 4 years leading Shopify-powered DTC businesses.
  • Proven success driving DTC revenue growth, conversion optimization, and operational scale.
  • Deep expertise in Shopify, CRO frameworks, subscriptions, and ecommerce analytics.
  • Experience leading cross-functional teams and managing technical and non-technical roles.
  • Strong understanding of performance marketing, lifecycle marketing, and attribution.
  • Highly analytical with the ability to translate data into execution.

Preferred

  • Experience in health, wellness, or consumer products is a plus.
Basic Research logo

Basic Research

3.6 Glassdoor

Basic Research is an award-winning, multimillion-dollar company and one of the top distributors in the beauty, anti-aging, weight-loss, bodybuilding, and skincare industries. For three decades now, we have been distributing some of the best-selling, most sought-after formulations in the world. By bringing real research and science into the industry, we created a skin-care phenomenon with StriVectin-SDTM. This "stretch-mark cream turned anti-wrinkle phenomenon" became wildly popular and earned its place as one of the most effective, highly recognized and successful skin-care product lines of all time. As each year passes — and with continual new scientific findings — our product portfolio continues to expand to meet the needs of our customers.When it comes to staffing, we are intentional about hiring the right candidate not only for the position, but for the company as a whole. Every person at BR holds an important piece of our success, and together we make up a unique, passionate, and talented team. We aim to create an environment where every individual is able to fully contribute and make a difference within our organization, and we work hard to ensure that not only our customers are living happy healthy lives, but our team is as well.

Founded in 1992
Salt Lake City, Utah, USA
155 employees (13 in marketing)
62% recommend to a friend
71% CEO approval

Traffic Signals

Monthly Visitors
2.5K
Traffic Source Mix
Search
40.7%
Direct
41.2%
Referral
7.2%
Social
9.7%
Paid
1.1%

Headcount Trend

Current headcount: ~155

Marketing Team

Marketing Team Size
10 (6% of company)