Responsibilities

• Social channels. Own Sirona's presence end to end — LinkedIn first, plus emerging channels: calendar, publishing, community management, and active engagement with companies, partners, and people in radiology
• Content creation - Produce social posts, short-form video, graphics, blog/newsletter support, and campaign creative — on-brand and on-voice, across formats and at a steady cadence
• Webinars & events - Help plan and run Sirona's webinars and events end to end, hand in hand with Jenna — topic and speaker planning, presenter prep, production and platform logistics, live moderation/hosting, and post-event follow-up. Drive attendance through organic and paid promotion, attend events in person, capture content on site, and repurpose it afterward. A personable, on-camera-comfortable presence who's genuinely good with people
• Paid media - Build, launch, and optimize paid campaigns across Google Ads (search) and LinkedIn (and emerging channels): audience and creative setup, budget pacing, A/B testing, and weekly reporting on spend → MQL → opportunity → pipeline against target
• Work AI-first - Use AI tools to draft, produce, and scale content, creative, and analysis — and help push how our AI-native marketing team works. We give you the tools; we expect you to run with them and keep leveling up
• Videography - Shoot and edit video in-house — event capture, customer and product moments, social clips, and thought-leadership pieces. Light editing is expected day to day. May require travel
• Brand consistency - Keep every asset aligned to the Sirona design system and voice

Requirements

• 3–5 years in marketing for a B2B brand (health-tech, SaaS, or a comparable regulated/technical space a plus), with hands-on ownership across social, content, and paid
• AI-fluent — already uses AI tools (e.g. ChatGPT, Claude, generative image/video, AI in the marketing stack) in day-to-day work, or a fast, eager learner who is genuinely excited to work on an AI-native team
• Personable and people-facing — comfortable on camera, hosting or moderating webinars, and representing Sirona in person at events. Enjoys working closely with a small team
• Hands-on content creator — writing plus visual/video; a portfolio or live channels that show range
• Direct experience running paid media in Google Ads and LinkedIn Campaign Manager — building campaigns, managing budget, and reporting on cost-per-lead and downstream conversion (not just vanity metrics)
• Experience promoting and helping run webinars and events, and comfortable with the logistics of both
• Proficient shooting and editing video (e.g. Premiere / CapCut / equivalent) and with design tools (e.g. Canva / Adobe)
• Native fluency in LinkedIn and social best practice; comfortable engaging publicly in Sirona's voice
• Organized and self-directed — can run a content calendar and a campaign calendar in parallel and juggle multiple deliverables without close supervision
• Willing and able to travel to events as needed

Preferred

• Radiology, medical imaging, or healthcare-IT familiarity
• Hands-on experience with AI content/creative tools (generative image and video, AI copy, AI-assisted editing) and using AI to speed up analysis and reporting
• Marketing automation (HubSpot) and analytics (GA4, LinkedIn/Google reporting) fluency; comfort tying campaigns to CRM
• Webinar platforms (Zoom Webinars, ON24) hands-on experience
• Motion graphics / animation; photography
• SEO / landing-page conversion instinct.

Benefits

• Generous Compensation Plan
• Stock Options
• Flexible Paid Time Off (PTO)
• Medical, dental, vision insurance
• Life insurance
• Maternity and Paternity Leave
• 401K matching
• Apple equipment
• Sponsorship for conferences, continuing education, etc.