Director of Marketing

Wilmington, DE (Remote)

Salary Not AvailableDirector/Executive7+ years expFull time

Posted 2 hrs ago

Job Summary

Own Accomplish Health’s marketing function end to end, directing strategy, brand, and performance across B2C/B2B while managing external agencies and partner-focused initiatives.

  • Define positioning, messaging, and go-to-market priorities
  • Lead external acquisition, performance marketing, and vendor relationships

Job Description

Responsibilities

  • Own Accomplish Health’s end-to-end marketing strategy across B2C and B2B
  • Partner with CEO to define positioning, messaging, and go-to-market priorities
  • Ensure brand consistency and clarity across all touchpoints
  • Lead and manage our external patient acquisition team, including paid media and performance marketing
  • Own full-funnel growth metrics including leads, conversion, CAC, and ROI
  • Collaborate with clinical, product, and operations teams to optimize onboarding and lifecycle communications
  • Create and manage co-branded marketing materials for health system, employer, and provider partners
  • Develop internal and external mailers, email campaigns, decks, one-pagers, and microsites to support partnerships
  • Translate clinical outcomes and economic value into clear, partner-ready messaging
  • Manage our external web development and creative agency, setting direction and reviewing output

Requirements

  • 7+ years of marketing experience, ideally in healthcare, digital health, or high-growth consumer services • Proven experience owning full-funnel marketing and managing external agencies
  • Strong grasp of performance marketing, brand, lifecycle marketing, and B2B collateral
  • Excellent written and visual communication skills
  • Highly organized, execution-oriented, and comfortable operating with autonomy

Preferred

  • Previous startup or scale-up experience in virtual care, digital health, or population health.

Benefits

  • Excellent benefits including healthcare, dental and vision
  • Flexible PTO

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

Director of Marketing

Accomplish Health Services, LL · Wilmington, DE · Remote