Director of Marketing

Responsibilities

• Own Accomplish Health’s end-to-end marketing strategy across B2C and B2B
• Partner with CEO to define positioning, messaging, and go-to-market priorities
• Ensure brand consistency and clarity across all touchpoints
• Lead and manage our external patient acquisition team, including paid media and performance marketing
• Own full-funnel growth metrics including leads, conversion, CAC, and ROI
• Collaborate with clinical, product, and operations teams to optimize onboarding and lifecycle communications
• Create and manage co-branded marketing materials for health system, employer, and provider partners
• Develop internal and external mailers, email campaigns, decks, one-pagers, and microsites to support partnerships
• Translate clinical outcomes and economic value into clear, partner-ready messaging
• Manage our external web development and creative agency, setting direction and reviewing output

Requirements

• 7+ years of marketing experience, ideally in healthcare, digital health, or high-growth consumer services • Proven experience owning full-funnel marketing and managing external agencies
• Strong grasp of performance marketing, brand, lifecycle marketing, and B2B collateral
• Excellent written and visual communication skills
• Highly organized, execution-oriented, and comfortable operating with autonomy

Preferred

• Previous startup or scale-up experience in virtual care, digital health, or population health.

Benefits

• Excellent benefits including healthcare, dental and vision
• Flexible PTO