Marketing Specialist

Responsibilities

• The Marketing Specialist keeps marketing projects organized, on schedule, and on budget. Working under the direction of the Marketing Manager, this person plans and tracks the work behind promotions, advertising, sponsorships, and printed and digital materials for campaigns. The role is the team's main point of coordination between internal stakeholders, creative and production teams, and outside vendors.
• Project planning and briefs
• Work with the Marketing Manager to write clear project briefs covering goals, audience, strategy, success measures, and key details.
• Build and maintain schedules for assigned projects, and flag any risk to a deadline early so the team can respond.
• Contribute ideas and collaborate with the Marketing Automation Specialist to identify opportunities to incorporate audience segmentation, personalization, automated communications and other marketing technology capabilities into assigned campaigns and projects.
• Campaign and vendor coordination
• Coordinate campaigns from start to finish, including production, mailing and contact lists, content and offers, approvals, and delivery.
• Work with designers, production teams, and outside vendors to deliver materials on time and as approved.
• Manage the approval process for all marketing materials, tracking edits and confirming sign-offs.
• Budget and results

Requirements

• Minimum of 3 years in marketing, advertising, communications, or event association work.
• Bachelor’s degree in marketing, advertising, communications or journalism preferred, or combination of education and experience.
• Working knowledge of Microsoft Office, especially Excel, PowerPoint, and Word.
• Experience managing schedules, vendors, and approvals for multiple projects.

Preferred

• Experience with multi-channel campaigns (print, email, digital, and event promotion).
• Solid understanding and demonstrated experience with marketing concepts and brand principles.
• Familiarity with email and marketing automation tools, including audience segmentation and personalization.
• Comfort reading basic campaign reports and sharing what they show.
• Experience with project management or marketing tools, and an interest in advancing their knowledge of marketing tools responsibly to work more efficiently.
• Confidence presenting plans and updates to colleagues.

Benefits

• Remote and hybrid flexibility and technology to support remote work
• Generous time off program starting at 22 days of PTO and13 paid holidays (includes a floating holiday and winter closure)
• Highly competitive medical, dental and vision plans, including FSA and HSA account options
• 401(k) plans, with a generous match and safe harbor contributions upon eligibility
• Paid parental leave
• Wellness programs, including incentives and an In-Shape Family Fitness discount
• Opportunities for professional development, training and leadership skill-building
• Critical illness, accident, life, pet, short term and long-term disability insurance options
• Employee Assistance Program (EAP) for support navigating day-to-day challenges