Marketing Manager

Responsibilities

• Marketing Strategy & Demand Generation - Develop and execute an integrated marketing strategy aligned with company growth objectives and sales priorities. - Build marketing programs that generate awareness, customer engagement, qualified leads, and sales opportunities. - Partner closely and travel with sales and business leaders to develop targeted campaigns by market, segment, product line, and stage of the customer journey.
• Digital Marketing & Transformation - Lead the continued improvement and growth of UltraSource's website and digital commerce capabilities. - Develop and execute strategies for search engine optimization (SEO), paid search, email marketing, social media, digital advertising, and content marketing. - Improve online product discovery, customer experience, conversion, and lead generation with marketing automation and emerging technologies such as AI and agents.
• Data, Analytics & Process - Use customer relationship management (CRM), web analytics, and business intelligence tools to measure performance of the marketing programs, including traffic, engagement, leads, conversion, pipeline, revenue influence, customer acquisition, and campaign ROI. - Develop repeatable marketing processes for campaign planning, execution, testing, measurement, and continuous improvement. - Maintain strong marketing data quality, segmentation, attribution, and campaign tracking.
• Content, Brand & Sales Enablement - Develop compelling content that clearly communicates the products’ features, functions, benefits, and business impact. - Manage product marketing content, digital content, catalogs, technical literature, sales collateral, videos, advertising, and other marketing materials. - Ensure consistent brand positioning, messaging, visual identity, and graphic standards.
• Trade Shows - Develop the strategy, campaigns, action items, and success metrics for the execution of trade shows, customer events, sponsorships, and industry events. - Manage print advertising, signage, and displays. Coordinate with outside partners, including agencies, printers, designers, photographers, videographers, digital marketing providers, and vendors.
• Leadership & Business Partnership - Manage marketing priorities, projects, timelines, resources, and budgets with clear accountability. - Develop an annual marketing plan tied to company strategy and measurable business objectives. - Work closely with the sales organization to improve lead management, campaign follow-up, and marketing-to-sales processes.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 7+ years of experience leading marketing teams and coordinating cross-functional shared resources, with demonstrated ability to set priorities, manage workloads and deadlines, develop team members, drive accountability, and deliver results through both direct reports and individuals outside the marketing function.
• Experience marketing capital equipment, industrial products, services, or other complex B2B solutions strongly preferred.
• Demonstrated experience developing and executing integrated marketing campaigns across digital and traditional channels.
• Strong experience with enterprise-level digital platforms, including websites, e-commerce platforms, search engine optimization, email marketing, social media, content marketing, and digital advertising.
• Experience with customer relationship management (CRM), enterprise resource planning (ERP), marketing automation, web analytics, and performance reporting.
• Experience planning and managing trade shows and industry events.
• Strong analytical skills and demonstrated ability to use data to make decisions and improve marketing performance.
• Strong project management skills with a disciplined approach to priorities, deadlines, execution, and follow-through.
• Ability to translate technical product capabilities into clear customer benefits and compelling value propositions.

Preferred

• Experience marketing capital equipment, industrial products, services, or other complex B2B solutions strongly preferred.
• Experience with Microsoft Dynamics 365, Power BI, advertising/marketing technologies, or similar platforms is preferred.
• Experience with e-commerce or B2B digital commerce is preferred.