Responsibilities

• Building and leading high-level growth strategies across Meta, TikTok, Google, and emerging channels
• Identifying what truly drives performance across creative, offers, landing pages, merchandising, and acquisition funnels
• Leading creative strategy conversations around hooks, messaging, positioning, UGC, founder storytelling, and conversion psychology
• Helping brands scale profitably while maintaining premium brand perception
• Analyzing business performance through the lens of MER, CAC, ROAS, AOV, CLTV, conversion rate, and overall profitability
• Working closely with creative teams, media buyers, and retention teams to create cohesive growth strategies
• Advising founders and marketing teams on scaling decisions, launches, promotions, inventory pacing, and customer acquisition strategy
• Staying ahead of the ever-changing landscape of ecommerce, paid media, AI, and consumer behavior

Requirements

• 4+ years of experience in ecommerce growth marketing or paid social strategy
• Strong experience scaling DTC brands, ideally in fashion, beauty, wellness, or lifestyle
• Deep understanding of Meta Ads Manager and performance creative strategy
• Experience managing meaningful ad spend budgets
• Strong analytical understanding of MER, CAC, ROAS, AOV, CLTV, contribution margin, CPMs, CTRs, and conversion metrics
• Experience with Shopify, Klaviyo, Triple Whale, GA4, or similar ecommerce tools preferred

Benefits

• Fully remote position
• Flexible work environment
• Smaller client roster with deeper strategic involvement
• Opportunity to work with premium fashion, beauty, and lifestyle brands
• High-touch boutique agency environment focused on quality over volume
• Direct collaboration with senior leadership
• Ongoing exposure to advanced growth strategy, creative testing, and emerging AI tools within ecommerce marketing