Responsibilities

• Collaborate with the Growth Team to develop full-funnel, audience-aware and messaging-aware advertising plans across Google (Search/Shopping/YouTube/PMAX), Amazon/retail media, and social media channels like Meta, TikTok, and others as needed.
• Translate client goals into tactical budget allocations, flighting, and testing roadmaps with clear go/no-go criteria.
• Design “Scenario A/B/C” annual plans based on client goals tied to merchandise mix, seasonality, and expected constraints.
• Keep a pulse of active advertising activities, performance trends, and changes in order to:
• Help adapt to challenges (like ad spend changes, unexpected product sales performance)
• Bring a bigger-picture lens to make sure advertising tactics stay aligned with client goals
• Identify opportunities for growth, performance gains, or new testing
• Maintain a high standard of quality for campaign builds, optimization, and expansions.
• Support our experienced advertising team as a collaborator, reviewer, or just a second set of eyes but ready jump in hands-on when needed.
• Act as a more hands-on collaborator in Google Advertising (campaign architecture, PMAX segmentation strategy, product feed hygiene, oversee GMC monitoring & issue triage, and policy/compliance guardrails)
• Guide weekly optimization: creative rotation and asset grouping, audience iteration, keyword/query sculpting, placements, pacing, and budget rebalancing to reach target efficiency and scale.
• Define success metrics and translate performance into client-facing stories and action plans.
• Lead channel-specific and cross-channel testing (incrementality, audience/message splits, creative concepts, landing pages).
• Lead monthly calls and own overall success for key client accounts and play a senior supporting role for other clients, including running annual and quarterly planning meetings.
• Own client performance reporting: refine and add narratives and insights (with focus on larger accounts) and make sure monthly reports effectively speak to the client’s needs.
• Support client communication and expectation management for advertising plans, translating performance data into clear narratives, guiding prioritization, and educating clients how their advertising ecosystem works together to help them make the best decisions.
• Lead paid media specialists as a manager, mentor, resource, and advocate to help them perform at their best, maintain best practices/SOPs, and work together effectively as a team.
• Coordinate with creative, analytics, and account teams to keep briefs sharp and keep work moving forward.
• Help us continue to improve our systems and processes to make great performance repeatable with lightweight playbooks, checklists, templates, etc.