Director of Marketing

Minnetonka, MN (Hybrid)

$100K/yr – $120K/yrDirector/Executive6+ years expFull time

Posted 2 hrs ago

Job Summary

Own and optimize a high-impact inbound lead generation engine, drive measurable revenue growth, and apply AI to marketing while collaborating with cross-functional teams and mentoring a small team.

Lead generation engine and brand authority
Revenue growth and KPI/ROI insights
Cross-functional collaboration and mentorship

Job Description

Responsibilities

Building, executing and optimizing a predictable inbound, high-quality lead generation engine, elevating our brand authority within the industry.
Converting our agency’s expertise into continued measurable revenue growth.
Possessing a deep understanding of AI and strategically incorporating it into marketing efforts.
Sharing insights on customer acquisition cost and pipeline velocity with the senior leadership team.
Managing the annual marketing budget and understanding and speaking knowledgeably on KPIs and ROI.
Collaboration is key to success in this role. As part of the cross-functional leadership team, the Director of Marketing will speak into decision making and share marketing insights that impact the company.
This individual will also work closely with our internal PR team as well as manage a small marketing team, offering mentorship and professional development guidance.

Requirements

6 to 8 years of experience in B2B marketing along with HubSpot expertise.

Benefits

In addition to salary, we offer a full suite of benefits including mental health services, wellness perks and a hybrid work environment.

Media Minefield

Elevate your brand’s story and drive meaningful impact on your goals. Media Minefield’s team of trained journalists, messaging and social media experts leverage our proven and trademarked processes to create custom strategies that deliver measurable results. We have set a new standard for service in the PR industry, curating a team of experts to serve alongside you as partners committed to fueling your growth.+ Media Relations | Driven by our trademarked process, we get experts interviewed by media outlets and podcasts across the nation.+ Social Media | Executives and brands advance their message with strategic social media content and thought leadership through our trademarked process.+ Crisis Communication | PR crisis training, plan development and consulting.+ Training | Custom training solutions for teams, including comprehensive media training, employee social media training and crisis communication training.

Founded in 2010

Hopkins, Minnesota, USA

36 employees (9 in marketing)

www.media-minefield.com