Senior Manager, Demand Generation

Responsibilities

• Drive pipeline targets: You'll be accountable for driving qualified pipeline and revenue through scalable, measurable demand programs across enterprise and mid-market health systems and provider groups.
• Support account-based campaigns: Partner with the ABM Manager to execute targeted account-based programs — bringing paid media, email marketing, sponsored content, paid social, and web into the mix for key target accounts.
• Execute paid and organic growth with clear ROI: Run paid search, paid social (especially LinkedIn), SEO/GEO, content syndication, and industry partnerships. Work closely with external agencies to continuously test, learn, and optimize for pipeline quality — not vanity metrics.
• Build nurture and conversion paths: Run email marketing and lead nurturing programs that educate buyers, build trust, and move prospects efficiently from interest to opportunity.
• Bring measurement and rigor: Track success metrics, dashboards, and reporting that clearly connect programs to pipeline and revenue. Analyze funnel performance, run experiments, and use data to guide prioritization and iteration.
• Partner closely with Sales: Work hand-in-hand with Sales and SDR leadership on targeting, messaging, lead handoff, scoring, and feedback loops. Pipeline is a shared responsibility, and you'll help make that collaboration seamless.
• Shape messaging with the team: Partner with Product Marketing, Content, and Brand to build assets that clearly communicate Assort's value and resonate with key decision-makers and drive engagement across the buyer's journey.
• Contribute to scale: As demand grows, help identify what's working, what should be systematized, and where there's opportunity to expand program reach.

Requirements

• 4-6+ years of experience in demand generation or growth marketing in high-growth B2B SaaS environments (healthcare technology experience is a big plus)
• Hands-on experience executing and running campaigns day-to-day
• Experience growing a database organically via multiple channels
• A proven track record of driving pipeline and revenue by generating qualified leads for SDRs through highly targeted campaigns
• Experience supporting effective sales enablement processes to maximize the reach and impact of demand generation campaigns
• Collaborating cross-functionally alongside ABM, Product Marketing, and Sales rather than owning any one lane end-to-end
• Strong Sales partnership experience, including lead management and scoring, enablement, and feedback loops
• Experience with HubSpot, Salesforce, Nooks, Outreach, Google Analytics, LinkedIn Ads and paid media platforms
• Experience with Account-based marketing platforms like 6Sense, DemandBase, Vector.co or similar
• A strong analytical mindset — you're comfortable making decisions with data and running experiments

Preferred

• Healthcare technology experience is a big plus.

Benefits

• 💸 Competitive Compensation – Including salary and employee stock options so you share in our success.
• 📚 Lifelong Learning – Annual budget for professional development, plus training opportunities to help you grow.
• 💻 Office Setup Stipend – We’ll outfit your in-office workspace so comfy as it's productive.
• 🩺 Top-Tier Health Coverage – Medical, dental, and vision insurance, because your health comes first.
• 🏖 Flexible PTO – We trust you to take the time you need to recharge and come back ready to crush it.
• 🥗 Meals & Snacks – Lunch, dinner, and snack breaks that fuel great ideas.
• 💪 Fitness Stipend – Your wellness matters. We reimburse monthly membership costs to support your health.
• 🚆 Commuter Benefits – We cover eligible transportation costs to make your trip to work easier.
• 👵 401(k) – Build your retirement savings.