Senior Manager Demand Gen Strategy

Responsibilities

• Develop and own departmental demand generation plans, priorities, and operating rhythms aligned to pipeline objectives across enterprise and mid-market segments.
• Lead managers and senior professionals across related demand strategy, media buying, and performance analytics workstreams; establish clear accountabilities and quality standards.
• Direct end-to-end campaign architecture by product and segment, including audiences, target accounts, offers, channel and touch sequencing, landing experiences, qualification criteria, and sales or partner handoff.
• Control a multi-million-dollar media budget and related resources; translate performance across spend, leads, opportunities, pipeline, and return into allocation and buying-mix decisions.
• Establish target-list and data-governance practices, including sourcing, prioritization, suppression, refresh, and routing in partnership with Marketing Operations and data teams.
• Set the measurement framework, attribution approach, funnel-stage success metrics, and leadership reporting cadence; ensure insights lead to timely optimization decisions.
• Lead weekly tactic reviews, monthly mix reviews, and quarterly plan resets; look beyond existing methods to resolve complex performance, channel, and portfolio challenges.
• Influence Product Marketing, Field and Partner Marketing, Creative, Marketing Operations, and Sales Development; provide input to functional strategy and serve as the demand generation subject-matter expert.

Requirements

• Eight or more years of B2B demand generation experience, including end-to-end strategy, execution, measurement, and optimization.
• Experience leading managers and/or a large team of senior professionals across multiple related demand generation workstreams
• Direct accountability for a multi-million-dollar annual media budget spanning at least three channels.
• Strong command of funnel economics, including cost per lead, cost per qualified opportunity, conversion, pipeline velocity, attribution, and return on investment.
• Working knowledge of ABM platforms such as Demandbase or 6sense, marketing automation, CRM reporting, and audience-data practices.
• Experience with partner or channel marketing motions, including third-party lead routing and extended measurement chains.
• Demonstrated ability to influence across a matrixed organization, communicate with senior leaders, and turn complex analysis into clear business decisions.

Preferred

• Master’s degree or equivalent experience.
• Ten or more years of B2B demand generation experience.
• Extensive technology-industry experience and understanding of market dynamics, customer needs, and industry trends