Senior Manager, CRM

New York City, NY (Hybrid)

$110K/yr – $126K/yrSenior Level5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own global CRM lifecycle and revenue growth through high‑value journeys, experimentation, and cross‑team collaboration.

  • CRM strategy and customer journeys that move upsell, cross‑sell, and winback across international markets.
  • Rigorous test and learn with data-driven optimization using A/B and multivariate experiments to lift conversions and lifetime value.
  • Campaign planning and cross‑functional execution with product, creative, and regional teams to keep messaging consistent and on target.

Job Description

Responsibilities

  • Develop and execute a global CRM campaign strategy that drives upsell and cross-sell opportunities.
  • Lead the end‑to‑end development, deployment, and continuous optimization of personalized high‑value customer journeys that improve conversions and long‑term customer value.
  • Identify and implement new upsell and winback programs to improve customer lifetime value.
  • Plan and maintain a revenue-focused campaign calendar with stakeholders, ensuring timely, high-quality execution.
  • Continuously improve performance through rigorous experimentation and optimization from A/B and multivariate test design through to data-driven evaluation and decision-making
  • Lead campaign analysis and report on expansion efforts, providing actionable insights and recommendations.
  • Collaborate closely with creative, product, and international teams to ensure consistent, on-brand messaging that resonates with diverse customer audiences.
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Babbel

Driven by the purpose of creating mutual understanding through language, Babbel has been building digital language learning products for consumers and businesses since 2007. The Babbel app helps people connect and communicate across cultures, whether for travel, friendship, or career advancement. Based on a deep knowledge of how language learning is most effective, Babbel aims to make learners conversational as fast as possible. And it works: Studies from institutions like Michigan State University, Yale University and the City University of New York demonstrate the efficacy of Babbel's language learning methods. Millions of language learners agree.Babbel's secret sauce is the blend of true expertise, understanding of how humans learn, and the latest technology. With more than 60,000 lessons across 15 languages hand-crafted by experts, the learner experience constantly adapts through behaviour analysis to provide high quality interactive content that makes understanding a new language easy, from Spanish to Indonesian.Because Babbel is for everyone, its team reflects this diversity. From headquarters in Berlin and New York, Babbelonians from more than 80 nationalities represent the backgrounds and perspectives that make humans unique. With over 25 million subscriptions sold and an industry-leading retention rate, Babbel creates genuine connections with users worldwide.

Founded in 2007
Berlin, Berlin, DEU
1.1K employees (156 in marketing)