Associate Marketing Manager, CRM (Individual Contributor)

Responsibilities

• Planning Act as the subject matter expert for digital channel marketing as it pertains to large, branded activations. Partner with internal and external stakeholders to ensure all campaign deliverables follow strategic plans, meet brand standards, and help achieve digital marketing goals. Oversee the planning and management of the CRM campaign calendar. Review campaign performance and suggest opportunities for program enhancement/improvement. Support the development of ongoing test initiatives that drive incremental revenue and improvements in digital engagement. Demonstrate solid technical skills and knowledge of CRM tools and data flow as it pertains to our email and app messaging. Develop digital marketing best practices to protect consumer data and ensure compliance with CAN-SPAM, ADA, and SMS regulations. Manage the internal communications plan and development of communication.
• Project Management Facilitate the end-to-end processes for CRM initiatives by managing project schedules and tracking progress from project briefing through to creative development and execution. Drive improved efficiency through automation and process improvement. Review all creative for content and design accuracy. Tests all email, push notifications, and SMS/MMS for functionality prior to deployment. Monitor and report on email program health to proactively identify and resolve any issues. Main point of contact for IDQ’s customer support team, addressing inquiries related to CRM initiatives and assisting in issue resolution to ensure overall customer satisfaction.

Requirements

• 3-5 years CRM experience.
• Bachelor's degree in marketing, communications, or related course of study.
• Proven track record for successful management of projects from conception to completion.
• Experience with customer lifecycle and/or promotional strategy.
• Knowledgeable in marketing automation, database tools, and CRM analytics.
• Experience fostering effective partnerships with agency and/or vendor partners.
• Experience with Braze a plus.
• Excellent organizational and time management skills with the ability to thrive in a fast-paced environment and to manage multiple, competing priorities.
• Keen attention to detail is essential.
• Ability to work both independently and collaboratively, building and maintaining cross-functional partnerships.

Benefits

• Benefits Benefit eligible employees may receive a comprehensive benefits package that includes medical and dental coverage, 401K match, paid time off (including volunteer time as well as parental leave) and so much more! To learn more about our great benefit offerings, Click Here.