CRM Manager

Responsibilities

• 1. GoHighLevel CRM Management & Optimization
• Serve as the primary administrator and technical expert for our GoHighLevel platform.
• Manage CRM contacts, pipelines, opportunities, tags, custom fields, smart lists, and segmentation.
• Build and maintain automated workflows, triggers, and customer journeys.
• Integrate GoHighLevel with websites, landing pages, payment platforms, calendars, membership systems, and other business tools.
• Maintain accurate contact records, lead attribution, and CRM data integrity.
• Troubleshoot automation issues and continuously improve system performance.
• Establish scalable CRM processes, documentation, and operating procedures.
• 2. Lead Generation & Prospect Nurturing
• Develop and implement automated lead generation and nurturing campaigns.

Requirements

• Minimum 3 years of hands-on experience with GoHighLevel (or similar CRM System), including advanced automation and CRM management.
• Proven ability to build complex workflows, pipelines, funnels, and email/SMS campaigns within GoHighLevel.
• Demonstrated experience managing lead generation and nurturing campaigns.
• Experience with membership programs, subscription businesses, online education, coaching, or digital products.
• Strong understanding of customer lifecycle marketing, conversion optimization, and retention strategies.
• Experience integrating GoHighLevel with third-party applications using native integrations, Zapier, Make, webhooks, or APIs.
• Ability to build landing pages, forms, surveys, calendars, and automated follow-up systems.
• Working knowledge of email deliverability, SMS compliance, contact consent, and CRM data management.
• Strong analytical, organizational, and project management skills.
• Ability to work independently, meet deadlines, and manage multiple campaigns simultaneously.

Preferred

• Experience managing CRM systems for coaching, personal development, education, or membership-based organizations.
• Experience with GoHighLevel memberships, courses, communities, and recurring billing workflows.
• Familiarity with Stripe, WordPress, Facebook/Instagram advertising integrations, and Google Analytics.
• Experience creating AI-assisted workflows and automated customer communication.
• Understanding of customer acquisition cost, lifetime value, churn, and recurring revenue.
• Experience developing campaign copy, email sequences, and conversion-focused messaging.
• Familiarity with digital marketing strategy, sales funnels, and online event promotion.