Responsibilities

• Develop CRM marketing strategies that support customer acquisition, retention, reactivation, referrals, and customer lifetime value growth.
• Identify customer segmentation and targeting opportunities utilizing behavioral, demographic, transactional, and geographic data.
• Partner with business stakeholders to translate customer insights into actionable marketing strategies, including partnership with the email team on customer contact strategies and coordinated cross-channel direct mail and email programs across the customer lifecycle.
• Develop audience, offer, messaging, and contact strategies aligned with company objectives and customer needs.
• Recommend testing strategies and optimization plans to improve campaign effectiveness and customer engagement.
• Monitor customer trends and emerging opportunities to inform future CRM initiatives and channel expansion.
• Manage end-to-end execution of direct mail campaigns from planning through deployment and measurement.
• Coordinate audience selection, campaign setup, production schedules, in-home delivery timing, and post-campaign analysis.
• Serve as the primary liaison with direct mail agencies, printers, data providers, and marketing vendors.
• Ensure all campaign deliverables are completed accurately, on time, and within budget.

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, Statistics, or related field
• 7+ years of experience in CRM, lifecycle marketing, database marketing, or related disciplines, including significant hands-on experience developing, executing, and measuring direct mail programs.
• Strong understanding of campaign measurement methodologies, attribution models, testing frameworks, incrementality analysis, and performance analytics.
• Experience translating campaign results into actionable business insights and recommendations for stakeholders and leadership.
• Advanced Excel skills including pivot tables, lookups, campaign analysis, and data interpretation