Responsibilities

• Creates and maintains promotions and features in Salesforce and Marketing Cloud.
• Coordinates data input from internal systems and stakeholders.
• Performs quality checks before campaign launches.
• Plans and manages automated customer journeys across the customer lifecycle.
• Creates localized push notifications, in-app messages, banners and email communications.
• Plans and implements national loyalty campaigns based on international frameworks.
• Monitors campaign performance and implements optimizations based on results.
• Develops gamified mechanics that enhance user engagement and retention.
• Collaborates with Marketing to align concepts.
• Defines and manages customer segments for personalized campaigns.

Requirements

• Bachelor’s degree in marketing, business administration, or a related field. (In lieu of degree: 3+ years of retail store/field leadership or Assistant Store Manager)
• 3–5 years of progressive experience in CRM, digital marketing, or loyalty program management.
• Hands-on experience building automated customer journeys and targeted lifecycle communications.
• Practical knowledge of customer segmentation methods and dynamic content execution.
• Proficiency in Google Workspace or related software.
• Technical proficiency in Salesforce Marketing Cloud (SFMC) or equivalent enterprise marketing platforms for managing promotions, email, push, and in-app channels.
• Data mining experience and related software knowledge (ie. Advanced Excel/Google Sheets, SQL).
• Reporting and dashboard tools/software experience (ie. Tableau, PowerBI).
• Strong written and verbal communication skills with the ability to adapt messaging for localized customer bases.]
• responsibilities are not empty and include the listed responsibilities

Benefits

• Starting pay of $90,000 (with potential to earn $100,000 in the future)
• 10% employee-only discount on purchases made at Lidl stores
• Medical & Prescription | Dental | Vision coverage
• Paid Holiday & Paid Time Off (PTO) to use for sickness or vacation
• Dedicated training plans to ensure you are set up for success
• 401K Plan (+ 5% company match)
• Voluntary Term Life & AD&D Insurance
• Total Well-Being Program
• DailyPay, a voluntary benefit to offer employees access to their pay on their own schedule